HomeMy WebLinkAbout2014.12.16 City Council AgendaCity Council
City of University Park
Meeting Agenda - Final
City Hall
3800 University Blvd.
University Park, TX 75205
Council Chamber5:00 PMTuesday, December 16, 2014
EXECUTIVE SESSION
3:30 - 4:30 P.M. Pursuant to TGC§ 551.074, the City Council will meet in closed session to discuss a
proposed contract amendment for City Manager Robbie Corder. No action will be taken. Executive
Conference Room, 1st Floor, City Hall.
PRE-MEETING WORK SESSION(S)
4:30 - 5:00 P.M. The City Council will meet in open work session to receive agenda item briefings
from staff. No action will be taken. Council Conference Room, 2nd floor, City Hall.
TO SPEAK ON AN AGENDA ITEM
Anyone wishing to address the Council on any item must fill out a green “Request to Speak” form and
return it to the City Secretary. When called forward by the Mayor, before beginning their remarks,
speakers are asked to go to the podium and state their name and address for the record.
I.CALL TO ORDER
A.INVOCATION: Mayor Olin Lane, Jr.
B.PLEDGE OF ALLEGIANCE: Mayor Olin Lane, Jr. / Boy Scouts
C.INTRODUCTION OF COUNCIL: Mayor Olin Lane, Jr.
D.INTRODUCTION OF STAFF: City Manager Robbie Corder
II.AWARDS AND RECOGNITION
III.CONSENT AGENDA
Consider award of Bid # 2015-01 for Utility Parts - Annual Contract14-248
Staff report
Bid Tab #2 - 2015-01 for Council
Attachments:
Page 1 City of University Park Printed on 12/12/2014
December 16, 2014City Council Meeting Agenda - Final
Consider approval of the minutes of the December 2, 2014 City Council
Meeting with or without corections.
14-254
Staff report
City Council Meeting Minutes - December 2, 2014
Attachments:
IV.MAIN AGENDA
Presentation by Ken Ballard, Ballard King and Associates, Ltd., of
Feasibility Study to Assess the Viability of Developing Shared Indoor
Pool/Aquatic Facility
14-255
Staff report
Report
Attachments:
V.PUBLIC COMMENTS
Anyone wishing to address an item not on the Agenda should do so at this time. Please be advised
that under the Texas Open Meetings Act, the Council cannot discuss or act at this meeting on a
matter that is not listed on the Agenda. However, in response to an inquiry, a Council member may
respond with a statement of specific factual information or a recitation of existing policy. Other
questions or private comments for the City Council or Staff should be directed to that individual
immediately following the meeting.
VI.ADJOURNMENT
As authorized by Section 551.071(2) of the Texas Government Code, this meeting may be convened
into Closed Executive Session for the purpose of seeking confidential legal advice from the City
Attorney on any Agenda items listed herein.
Page 2 City of University Park Printed on 12/12/2014
3800 UNIVERSITY BOULEVARD UNIVERSITY PARK, TEXAS 75205 TELEPHONE (214) 363-1644
C:\Users\GRANIC~1\AppData\Local\Temp\BCL Technologies\easyPDF 7\@BCL@20052332\@BCL@20052332.docx 11:31 AM 12/05/14
AGENDA MEMO
12/16/2014Agenda
TO:Honorable Mayor and City Council
FROM:Elizabeth Anderson, Purchasing Manager
SUBJECT:Bid #2015-01, Annual Contract for Utility Parts
BACKGROUND:Bid # 2015-01 for the purchase of Utility Parts on an annual contract
basis was opened on October 9, 2014. This bid was posted on Bid Sync and we
received four bids. These utility parts are stocked by the Warehouse for issue to the
Utilities Division for the repair and maintenance of the City’s water and wastewater
infrastructure.
This award will establish a one year initial contract period with one optional one year
renewal. In some cases, staff recommends awarding secondaryand tertiaryvendors for
high demand items. The secondary and tertiary vendors will be called only if the primary
vendor is unable to supply the requested item at the contracted price.
The recommended bid award is based on the low responsive bid:
Fortiline
Primary Award:
Items 1,2,4 -10, 17 –23, 27 –45, 47, 49, 51 –65, 67 –78, 91 –92, 95 –128, 130 –
145, 147 –149, 151
Estimated Annual Total = $199,126.57
Secondary Award:
Items 79 –85, 89 –90
Estimated Annual Total(if needed)= $17,134.46
B2O Environmental
Primary Award:
Item 3
Estimated Annual Total = $36,000
Secondary Award: None
3800 UNIVERSITY BOULEVARD UNIVERSITY PARK, TEXAS 75205 TELEPHONE (214) 363-1644
C:\Users\GRANIC~1\AppData\Local\Temp\BCL Technologies\easyPDF 7\@BCL@20052332\@BCL@20052332.docx 11:31 AM 12/05/14
HD Supply
Primary Award:
Items 46, 48, 50, 66, 88-90, 146, 152
Estimated Annual Total = $13,150.90
Secondary & Tertiary Awards
Items79 –87, 142 –144
Estimated Annual Total (if needed) = $26,111.24
Ferguson Waterworks
Primary Award:
Items 24 –26, 79 –87, 93 –94, 129
Estimated Annual Total = $22,028.81
Secondary Award–None
OVERALL PRIMARY AWARD TOTAL = $270,306.28
This assumes that all parts and quantities are purchased, and that no Secondary or
Tertiary vendors are needed.
OVERALL SECONDARY & TERTIARY TOTAL = $43,245.70
This money would only be spent if a Primary vendor cannot provide a part. This cost
would replace the Primary vendor’s cost.
Notes about the award:
1)No bids were received for Items 11 –14 or 150.
2)Items 15 and 16 are only available from one DFW distributor, Aqua Metrics. Aqua
Metrics did not submit a bid. We did receive pricing from Fortiline for these line
items, but the Warehouse Supervisor felt that their product was not compatible
with our Water Meters. We will get quotes from Aqua Metrics for these items as
needed.
3)We received low bids on Items 3, 88, and 94, but the Warehouse Supervisor felt
that the products presented didnot meet the quality standard that the City
requires. In these cases we selected the next lowest bidder for the award.
RECOMMENDATION:
Staff recommends awarding Fortiline, B2O, HD Supply, and Ferguson Waterworks as
the Primary vendors for an estimated total amount of $270,306.28.
Staff also recommends awarding Fortiline and Ferguson as Secondary/Tertiary vendors
in the amount of $43,245.70.Bidtabulation is included.
Bid #2015-01
UTILITY PARTS - ANNUAL CONTRACT
11/5/2014
Fortiline
B20 &
Associates HD Supply
Ferguson
Waterworks
PRIMARY EXT
TOTAL 270,306.28$ 199,126.57$ 36,000.00$ 13,150.90$ 22,028.81$
SECONDARY /
TERTIARY
EXT TOTAL 43,245.70$ 17,134.46$ -$ 26,111.24$ -$
Fortiline
B20 &
Associates HD Supply
FERGUSON
WATERWORKS
ITEM #LOT SHORT DESCRIPTION MANUF.
EST.
ANNUAL
USAGE Unit EXT. TOTAL ALLPrice Notes Price Notes Price Notes Price Notes
1 COPPER TUBING 658.88.SK075-100 -- SOFT-K: 3/4 X 100FT ROLL NONE SPECIFIED 400 each 1,400.00$ 3.50$ 34k100 3.90$
2 COPPER TUBING 658.88.SK100-100 -- SOFT-K: 1 X 100FT ROLL NONE SPECIFIED 2500 each 11,000.00$ 4.40$ 1k100 4.75$
3 METER BOX 890.40.18PGMB -- POLY BASE 18 X 15 DI RING & LID W/AMR HOLE B2O 300 each 36,000.00$ -$ 120.00$ -$ 65.88$
CAST IRON, NOT
DUCTILE,
WAREHOUSE
NEEDS A
DIFFERENT
QUALITY ITEM
4 METER BOX 890.40.DFW1324B -- POLY BASE 13 X 24 X 18 DEEP DFW PLASTICS 100 each 8,800.00$ 88.00$ DFW1324C-18-BODY 112.31$
B&H BCF 1324-18
BODY 98.39$
5 METER BOX 890.40.DFW1730B -- POLY BASE 17 X 30 X 18 DEEP DFW PLASTICS 50 each 5,750.00$ 115.00$ DFW 162.63$
B&H BCF 1730-18
BODY 120.09$
6 METER BOX 890.45.DFW1324C -- POLY 13 X 24 X 18DEEP W/1-AMR LID DFW PLASTICS 50 each 7,250.00$ 145.00$ 218.29$ B&H BCF 1324-18 159.59$
7 METER BOX 890.40.DFW1730C -- POLY 17 X 30 X 18DEEP W/2 AMR LID DFW PLASTICS 50 each 9,850.00$ 197.00$ 319.68$
B&H BCF 1730-18
WITH 1 AMR HOLE 218.27$
8 METER BOX 890.40.BH1324DILID -- DI LID 13X24 W/ PLAIN LID BASS-HAYS 100 each 7,800.00$ 78.00$ 82.41$
B&H BCF 1324 SOLID
LID 104.50$
9 METER BOX 890.40.DFW1730L -- DI LID 17X30 W/ 2-ARM HOLES DFW PLASTICS 50 each 6,650.00$ 133.00$ 165.76$
B&H BCF 1730 LID
WITH 1 AMR HOLE 150.50$
10 METER BOX 890.40.P34PD18 -- 18X18 PLASTIC BOX W/ DI LID AND RING BASS-HAYS 50 each 7,250.00$ 145.00$ BASS AND HAYES 158.00$ B&H P34PD18
11 WATER METER 890.44.150C2 -- 1.5 OMNI C2 USG 8 WHEEL SENSUS 3 each NO BID
CAN NOT BID OMNI
WOULD LOVE TO
HAVE YOU TEST OUR
ZENNER METERS NO BID NO BID NO BID
12 WATER METER 890.44.150T2 -- 1.5 OMNI T2 USG 8 WHEEL W/25 ITRON ILC SENSUS 150 each NO BID
CAN NOT BID OMNI
WOULD LOVE TO
HAVE YOU TEST OUR
ZENNER METERS NO BID NO BID NO BID
13 WATER METER 890.44.200C2 -- 2 OMNI C2 USG 8 WHEEL SENSUS 5 each NO BID
CAN NOT BID OMNI
WOULD LOVE TO
HAVE YOU TEST OUR
ZENNER METERS NO BID NO BID NO BID
14 WATER METER 890.44.200T2 -- 2 OMNI T2 USG 8 WHEEL SENSUS 6 each NO BID
CAN NOT BID OMNI
WOULD LOVE TO
HAVE YOU TEST OUR
ZENNER METERS NO BID NO BID NO BID
15 MTR FLANGE 890.45.MF150 -- FLANGE ONLY 1-1/2 SENSUS 150 each 22.00$
Need Flange kit
compatible with
Sensus Water Meters -
Aqua Metrics is Sole
DFW Ditributor 27.36$
16 MTR FLANGE 890.45.MF200 -- FLANGE ONLY 2 SENSUS 20 each 23.00$
Need Flange kit
compatible with
Sensus Water Meters -
Aqua Metrics is Sole
DFW Ditributor 27.04$
12/5/2014 11:31 AM 1 OF 4
Fortiline
B20 &
Associates HD Supply
FERGUSON
WATERWORKS
ITEM #LOT SHORT DESCRIPTION MANUF.
EST.
ANNUAL
USAGE Unit EXT. TOTAL ALLPrice Notes Price Notes Price Notes Price Notes
17 DI BEND 659.17.45D0606 -- (1/8) 6MJ X 6MJ C153 SIGMA 4 each 156.00$ 39.00$ STAR FITTINGS 43.26$ 44.40$
18 DI CAP 659.27.TCAP04 -- PIPE CAP 4MJ C153 SIGMA 1 each 11.00$ 11.00$ 12.09$ 12.41$
19 DI CAP 659.27.TCAP04X02 -- PIPE CAP 4MJ W/2 IP TAP C153 SIGMA 3 each 69.00$ 23.00$ 25.12$ 26.99$
20 DI CAP 659.27.TCAP06 -- PIPE CAP 6MJ C153 SIGMA 5 each 96.25$ 19.25$ 21.40$ 22.05$
21 DI CAP 659.27.TCAP08 -- PIPE CAP 8MJ C153 SIGMA 1 each 32.00$ 32.00$ 35.35$ 36.35$
22 DI COUPLING 659.33.0606ANC13L -- ANCHOR 6PE X 6ANC X 13L C153 SIGMA 10 each 795.00$ 79.50$ 88.37$
23 DI COUPLING 659.33.0808ANC12L -- ANCHOR 8PE X 8ANC X 13L C153 SIGMA 2 each 204.00$ 102.00$ 113.49$
24 DI GLAND 659.44.MLD04 -- MEGA-LUG KIT 4W/MJ GSKT & T-BOLTS SIGMA 10 each 238.00$ 25.00$ STAR 25.60$ 23.80$
25 DI GLAND 659.44.MLD06 -- MEGA-LUG KIT 6 W/MJ GSKT & T-BOLTS SIGMA 50 each 1,458.00$ 30.00$ 31.63$ 29.16$
26 DI GLAND 659.44.MLD08 -- MEGA-LUG KIT 8 W/MJ GSKT & T-BOLTS SIGMA 20 each 785.00$ 41.00$ 43.13$ 39.25$
27 DI PLUG 659.54.TPLG04 -- PIPE PLUG 4MJ C153 SIGMA 1 each 13.00$ 13.00$ 14.42$ 15.50$
28 DI PLUG 659.54.TPLG06 -- PIPE PLUG 6MJ C153 SIGMA 1 each 26.00$ 26.00$ 28.37$ 30.85$
29 DI PLUG 659.54.TPLG08 -- PIPE PLUG 8MJ C153 SIGMA 1 each 39.00$ 39.00$ 42.33$ 46.03$
30 DI PLUG 659.54.TPLG12 -- PIPE PLUG 12MJ C153 SIGMA 1 each 67.00$ 67.00$ 73.49$ 80.84$
31 DI SLEEVE - CUTIN 659.73.CI0404PE -- 4MJ X 4PE C153 W/O ACC SIGMA 1 each 154.00$ 154.00$ 170.23$ 224.11$
32 DI SLEEVE - CUTIN 659.73.CI0606PE -- 6MJ X 6PE C153 W/O ACC SIGMA 7 each 1,155.00$ 165.00$ 182.33$ 227.15$
33 DI SLEEVE - CUTIN 659.73.CI0808PE -- 8MJ X 8PE C153 W/O ACC SIGMA 2 each 448.00$ 224.00$ 247.44$ 331.00$
34 DI SLEEVE - SOLID 659.73.SL0412 -- 4MJ X 12L C153 SIGMA 5 each 130.00$ 26.00$ 28.84$ 32.12$
35 DI SLEEVE - SOLID 659.73.SL0612 -- 6MJ X 12L C153 SIGMA 13 each 572.00$ 44.00$ 48.37$ 52.60$
36 DI SLEEVE - SOLID 659.73.SL0812 -- 8MJ X 12L C153 SIGMA 1 each 71.50$ 71.50$ 79.07$ 88.00$
37 DI SLEEVE - SOLID 659.73.SL1012 -- 10MJ X 12L C153 SIGMA 1 each 85.00$ 85.00$ 94.42$ 106.33$
38 DI GATE VALVE 670.75.02T02T -- 2FIP X 2FIP CLOW 150 each 28,950.00$ 193.00$ MH VALVES 209.73$ 216.80$
39 DI GATE VALVE 670.75.0404 -- 4MJ X 4MJ - W/O ACCESSORIES MUELLER 2 each 610.00$ 305.00$ 343.58$ 359.19$
40 DI GATE VALVE 670.75.0606 -- 6MJ X 6MJ - W/O ACCESSORIES MUELLER 6 each 2,370.00$ 395.00$ 438.24$ 458.16$
41 DI GATE VALVE 670.75.0808 -- 8MJ X 8MJ - WO /ACCESSORIES MUELLER 2 each 1,250.00$ 625.00$ 697.98$ 721.51$
42 DI GATE VALVE 670.75.1010 -- 10MJ X 10MJ - W/O ACCESSORIES MUELLER 1 each 975.00$ 975.00$ 1,088.27$ 1,164.20$
43 DI GATE VALVE 670.75.1212 -- 12MJ X 12MJ - W/O ACCESSORIES MUELLER 1 each 1,235.00$ 1,235.00$ 1,377.07$ 1,407.67$
44 CONCRETE RISER 210.72.02X24 -- MANHOLE RISER/GUIDE RING 2X24 NONE SPECIFIED 32 each 416.00$ 13.00$ 15.73$
45 CONCRETE RISER 210.72.03X24 -- MANHOLE RISER/GUIDE RING 3X24 NONE SPECIFIED 32 each 544.00$ 17.00$ 19.93$
46 DI SERV SDL 659.73.SDL4X1CC -- SADDLE 4 X 1 CC W/2-SS BANDS DI/C900 ROMAC IND 10 each 351.20$ 37.50$ 35.12$ 38.46$
47 DI SERV SDL 659.73.SDL4X2IP -- SADDLE 4 X 2 IP W/2-SS BANDS DI/C900 ROMAC IND 30 each 1,222.50$ 40.75$ 42.30$ 46.29$
48 DI SERV SDL 659.73.SDL6X1CC -- SADDLE 6 X1CC W/2-SS BANDS DI/C900 ROMAC IND 10 each 403.50$ 42.50$ 40.35$ 43.16$
49 DI SERV SDL 659.73.SDL6X2IP -- SADDLE 6 X 2 IP W/2-SS BANDS DI/C900 ROMAC IND 150 each 7,050.00$ 47.00$ 48.36$ 52.33$
50 DI SERV SDL 659.73.SDL8X1CC -- SADDLE 8 X1CC W/2-SS BANDS DI/C900 ROMAC IND 10 each 476.70$ 50.00$ 47.67$ 51.02$
51 DI SERV SDL 659.73.SDL8X2IP -- SADDLE 8 X 2 IP W/2-SS BANDS DI/C900 ROMAC IND 50 each 2,675.00$ 53.50$ 56.28$ 61.62$
52 GRATE 890.00.7262 -- STORMWATER CURB OPENING BASS-HAYS 40 each 3,280.00$ 82.00$ 90.75$
53 DI MANHOLE 890.30.75C400S -- COVER SANITARY 24 #400 B&H BASS & HAYS 24 each 4,080.00$ 170.00$ 185.15$ 176.87$
54 DI MANHOLE 890.30.75R24400 -- RING 24 #400-24A B&H BASS & HAYS 24 each 4,080.00$ 170.00$ 184.01$ 173.78$
55 DI MANHOLE 890.30.BH400 -- COVER STORM 24 #400 B&H BASS & HAYS 1 each 170.00$ 170.00$ 185.15$ 176.87$
56 DI MANHOLE 890.30.FBRGLS5 -- FIBERGLASS MANHOLE 48X5 STD WALL LF MFG 3 each 2,400.00$ 800.00$ LF MAN#M480506 835.29$ 946.67$
57 DI VALVE BOX 890.40.340-1 -- STD.2-PIECE-7-1/4 W/TOP FLANGE BASS & HAYS 175 each 6,125.00$ 35.00$ ACCUCAST 65.35$
58 DI VALVE BOX 890.30.INSERT5 -- INFLOW PROTECTOR 5 EGW UTILITIES 200 each 2,000.00$ 10.00$
59 FIRE HYDRANT 340.60.EXT06 -- EXTENSION 6 CLOW FH NONE SPECIFIED 6 each 1,200.00$ 200.00$ HRPI 369.51$ 212.41$
60 FIRE HYDRANT 340.60.EXT12 -- EXTENSION 12 CLOW FH NONE SPECIFIED 1 each 230.00$ 230.00$ HRPI 431.49$ 253.95$
61 FIRE HYDRANT 340.60.EXT24 -- EXTENSION 24 CLOW FH NONE SPECIFIED 1 each 294.00$ 294.00$ HRPI 531.96$ 321.84$
62 FIRE HYDRANT 340.60.EXTKIT -- EXTENSION GASKET KIT - W/BOLTS HYD REPAIR PTS 10 each 1,200.00$ 120.00$ HRPI 132.30$ 216.75$
63 FIRE HYDRANT 340.60.HYD36 -- 36 BURY WITH 5-1/4 DAL SPEC STMR NZZL CLOW 4 each 5,600.00$ 1,400.00$ K81 1,586.83$ 1,675.98$
64 FIRE HYDRANT 340.60.HYD48 -- 48 BURY WITH 5-1/4 DAL SPEC STMR NZZL CLOW 4 each 5,900.00$ 1,475.00$ K81 1,662.87$ 1,717.69$
65 FIRE HYDRANT 340.60.HYD60 -- 60 BURY WITH 5-1/4 DAL SPEC STMR NZZL CLOW 3 each 4,560.00$ 1,520.00$ K81 1,738.77$ 1,776.57$
66 FIRE HYDRANT 340.60.NIS-BAG -- NOT IN SERVICE BAG-POUCH OF 8 POLLARD 5 each 191.00$ -$ NO BID 38.20$
67 PIPE CLAMP 670.52.SB02X15 -- REPAIR CLAMP 2(2.35-2.63) X 15.FORD 1 each 58.00$ 58.00$ FORD 74.93$ 96.51$
68 PIPE CLAMP
670.52.SB04X12.5.1CC -- REPAIR CLAMP 4(4.74-5.14) X 12-1/2
W/1CC FORD 8 each 568.00$ 71.00$ 101.21$ 109.95$
69 PIPE CLAMP 670.52.SB04X20 -- REPAIR CLAMP 4(4.74-5.14) X 20.FORD 20 each 1,860.00$ 93.00$ 132.91$ 149.80$
70 PIPE CLAMP 670.52.SB04X30 -- REPAIR CLAMP 4(4.74-5.14) X 30.FORD 1 each 140.00$ 140.00$ 176.11$ 236.11$
71 PIPE CLAMP
670.52.SB06X12.5.1CC -- REPAIR CLAMP 6(6.84-7.24) X 12-1/2 W/
1CC FORD 10 each 790.00$ 79.00$ 118.48$ 129.56$
72 PIPE CLAMP 670.52.SB06X20 -- REPAIR CLAMP 6(6.84-7.24) X 20.FORD 48 each 5,184.00$ 108.00$ 167.01$ 170.99$
73 PIPE CLAMP 670.52.SB06X30 -- REPAIR CLAMP 6(6.84-7.24) X 30.FORD 15 each 2,325.00$ 155.00$ 238.72$ 250.40$
74 PIPE CLAMP
670.52.SB08X12.5.1CC -- REPAIR CLAMP 8(8.99-9.39) X 12-1/2
W/1CC FORD 1 each 86.77$ 86.77$ 134.44$ 141.63$
12/5/2014 11:31 AM 2 OF 4
Fortiline
B20 &
Associates HD Supply
FERGUSON
WATERWORKS
ITEM #LOT SHORT DESCRIPTION MANUF.
EST.
ANNUAL
USAGE Unit EXT. TOTAL ALLPrice Notes Price Notes Price Notes Price Notes
75 PIPE CLAMP 670.52.SB08X20 -- REPAIR CLAMP 8(8.99-9.39) X 20.FORD 4 each 460.00$ 115.00$ 187.68$ 196.82$
76 PIPE CLAMP 670.52.SB08X30 -- REPAIR CLAMP 8(8.99-9.39) X 30.FORD 4 each 760.00$ 190.00$ 277.48$ 276.72$
77 PIPE CLAMP 670.52.SB10X20 -- REPAIR CLAMP 10 (11.04-11.44) X 20.FORD 2 each 276.00$ 138.00$ 228.93$ 246.89$
78 PVC PIPE 658.60.2PEC100 -- SDR 9 POLYETHYLENE 2.00 X 100FT NONE SPECIFIED 700 each 945.00$ 1.35$ 1.57$
79 PVC PIPE 658.60.04X13 -- SDR35 4 X 14FT NONE SPECIFIED 1800 FT 1,512.00$ 14.00$ SECONDARY 14.42$ TERTIARY 11.76$ PRIMARY
80 PVC PIPE 658.60.06X13 -- SDR35 6 X 14FT NONE SPECIFIED 4500 FT 8,238.21$ 30.10$ SECONDARY 31.22$ TERTIARY 25.63$ PRIMARY
81 PVC PIPE 658.60.08X13 -- SDR35 8 X 14FT NONE SPECIFIED 850 FT 2,796.50$ 54.32$ SECONDARY 56.00$ TERTIARY 46.06$ PRIMARY
82 PVC PIPE 658.60.10X13 -- SDR35 10X14FT NONE SPECIFIED 140 FT 720.90$ 85.12$ SECONDARY 87.92$ TERTIARY 72.09$ PRIMARY
83 PVC PIPE 658.60.12X13 -- SDR35 12X14FT NONE SPECIFIED 14 FT 103.59$ 122.36$ SECONDARY 123.34$ TERTIARY 103.59$ PRIMARY
84 PVC PIPE 658.60.IPS4X20 -- SDR26 CL160 IPS 4 X 20FT NONE SPECIFIED 80 FT 96.76$ 28.20$ SECONDARY 29.60$ TERTIARY 24.19$ PRIMARY
85 PVC PIPE 658.60.IPS8X20 -- SDR26 CL160 IPS 8 X 20FT NONE SPECIFIED 80 FT 355.16$ 104.80$ SECONDARY 108.00$ TERTIARY 88.79$ PRIMARY
86 PVC PIPE 659.60.C909-04X20 -- C909 CL150 C10D 4 X 20FT ULTRA BLUE JM EAGLE 300 FT 599.85$ 61.80$
QUOTING DR 14 -
WAREHOUSE NEEDS
DIFFERENT QUALITY
ITEM 63.80$ SECONDARY 39.99$ PRIMARY
87 PVC PIPE 659.60.C909-06X20 -- C909 CL150 C10D 6 X 20FT ULTRA BLUE JM EAGLE 600 FT 2,441.70$ 121.00$
QUOTING DR 14 -
WAREHOUSE NEEDS
DIFFERENT QUALITY
ITEM 124.40$ SECONDARY 81.39$ PRIMARY
88 PVC PIPE 659.60.C909-08X20 -- C909 CL150 C10D 8 X 20FT ULTRA BLUE JM EAGLE 100 FT 1,069.00$ 207.80$
QUOTING DR 14 -
WAREHOUSE NEEDS
DIFFERENT QUALITY
ITEM 213.80$
89 PVC PIPE 659.60.C909-10X20 -- C909 CL150 C10D 10 X 20FT ULTRA BLUE JM EAGLE 40 FT 650.40$ 316.20$
QUOTING DR 14 -
SECONDARY 325.20$ PRIMARY
90 PVC PIPE 659.60.C909-12X20 -- C909 CL150 C10D 12 X 20FT ULTRA BLUE JM EAGLE 10 FT 224.90$ 447.00$
QUOTING DR 14 -
SECONDARY 449.80$ PRIMARY
91 RUBBER COUPLING659.06.02-44SG -- 4CLAY X 4PVC/CI W/SHEAR GUARD INDIANA SEAL 40 each 436.00$ 10.90$ 13.67$ 12.37$
92 RUBBER COUPLING659.06.02-66SG -- 6CLAY X 6PVC/CI W/SHEAR GUARD INDIANA SEAL 260 each 4,771.00$ 18.35$ 21.17$ 19.15$
93 RUBBER COUPLING659.06.02-88SG -- 8CLAY X 8PVC/CI W/SHEAR GUARD INDIANA SEAL 24 each 609.84$ 26.19$ 29.51$ 25.41$
94 RUBBER COUPLING659.06.02-E64SG -- OFFSET 6CLAY X 4PVC/CI W/SHEAR GUARD FERNCO 40 each 2,065.60$ 17.67$
WAREHOUSE NEEDS
DIFFERENT QUALITY
ITEM 57.75$ 51.64$
95 RUBBER CPLR 659.06.56-44SG -- 4PVC/CI X 4PVC/CI W/ SHEAR GUARD INDIANA SEAL 75 each 774.00$ 10.32$ 12.93$ 11.56$
96 RUBBER CPLR 659.06.06-66SG -- 6CONCRETE X 6PVC/CI W/ SHEAR GUARD INDIANA SEAL 12 each 208.68$ 17.39$ 21.17$ 19.28$
97 RUBBER CPLR 659.06.56-66SG -- 6PVC/CI X 6PVC/CI W/ SHEAR GUARD INDIANA SEAL 30 each 506.40$ 16.88$ 21.17$ 18.71$
98 RUBBER CPLR 659.06.06-88SG -- 8CONCRETE X 8PVC/CI W/ SHEAR GUARD INDIANA SEAL 10 each 235.40$ 23.54$ 29.51$ 25.78$
99 RUBBER CPLR 659.06.56-88SG -- 8PVC/CI X 8PVC/CI W/ SHEAR GUARD FERNCO 15 each 322.95$ 21.53$ 27.00$ 24.14$
100 RUBBER CPLR 659.06.02-1010SG -- 10CLAY X 10PVC/CI W/ SHEAR GUARD INDIANA SEAL 6 each 190.80$ 31.80$ 39.88$ 34.84$
101 PVC BEND 659.17.T1704 -- 22.5D 4B~B IPS DWV CL160 PLASTIC TRENDS 6 each 191.94$ 31.99$ 37.99$ 35.75$
102 PVC BEND 659.17.T1714 -- 22.5D 4 B~S IPS DWV CL160 PLASTIC TRENDS 6 each 196.74$ 32.79$ 38.94$ 36.22$
103 PVC BEND 659.17.T504 -- 45D 4 B~B IPS DWV CL160 PLASTIC TRENDS 6 each 187.26$ 31.21$ 37.06$ 34.08$
104 PVC BEND 659.17.T404 -- 45D 4 B~S IPS DWV CL160 PLASTIC TRENDS 6 each 190.98$ 31.83$ 37.80$ 33.98$
105 PVC BEND 659.17.122-040 -- 45D 4 B~B IPS CL200 SDR21 HARCO 6 each 198.78$ 33.13$ 39.33$ 36.59$
106 PVC BEND 659.17.124-040 -- 22D 4 B~B IPS CL200 SDR21 HARCO 6 each 521.76$ 86.96$ 103.26$ 97.19$
107 PVC BEND 659.17.G1704 -- 22.5D 4BELL X 4BELL SDR-35 PLASTIC TRENDS 24 each 118.56$ 4.94$ 5.88$ 5.53$
108 PVC BEND 659.17.G1706 -- 22.5D 6BELL X 6BELL SDR-35 PLASTIC TRENDS 2 each 19.48$ 9.74$ 10.98$ 10.89$
109 PVC BEND 659.17.G1708 -- 22.5D 8BELL X 8BELL SDR-35 PLASTIC TRENDS 1 each 28.09$ 28.09$ 33.70$ 30.99$
110 PVC BEND 659.17.G1714 -- 22.5D 4BELL X 4SPIGOT SDR-35 PLASTIC TRENDS 90 each 423.90$ 4.71$ 5.59$ 5.08$
111 PVC BEND 659.17.G1716 -- 22.5D 6BELL X 6SPIGOT SDR-35 PLASTIC TRENDS 1 each 9.24$ 9.24$ 10.98$ 9.98$
12/5/2014 11:31 AM 3 OF 4
Fortiline
B20 &
Associates HD Supply
FERGUSON
WATERWORKS
ITEM #LOT SHORT DESCRIPTION MANUF.
EST.
ANNUAL
USAGE Unit EXT. TOTAL ALLPrice Notes Price Notes Price Notes Price Notes
112 PVC BEND 659.17.G404 -- 45D 4BELL X 4SPIGOT SDR-35 PLASTIC TRENDS 50 each 222.50$ 4.45$ 5.29$ 4.81$
113 PVC BEND 659.17.G504 -- 45D 4BELL X 4BELL SDR-35 PLASTIC TRENDS 64 each 316.80$ 4.95$ 5.88$ 5.34$
114 PVC BEND 659.17.G508 -- 45D 8BELL X 8BELL SDR-35 PLASTIC TRENDS 1 each 28.13$ 28.13$ 33.40$ 30.71$
115 RUBBER CAP 659.27.EC-4 -- FAST CAP 4ID X 1.25 PVC/CI SDR35 PIPE CONX 100 each 200.00$ 2.00$ 2.39$ 3.05$
116 PVC COUPLING 659.33.G6210 -- 10 BELL~BELL SDR35 W/O STOP PLASTIC TRENDS 2 each 99.76$ 49.88$ 59.24$ 54.47$
117 PVC COUPLING 659.33.G6212 -- 12 BELL~BELL SDR35 W/O STOP PLASTIC TRENDS 2 each 144.96$ 72.48$ 86.08$ 76.51$
118 PVC COUPLING 659.33.G624 -- 4 BELL~BELL SDR35 W/O STOP PLASTIC TRENDS 15 each 91.80$ 6.12$ 7.26$ 6.46$
119 PVC COUPLING 659.33.G626 -- 6 BELL~BELL SDR35 W/O STOP PLASTIC TRENDS 150 each 1,833.00$ 12.22$ 14.51$ 12.90$
120 PVC COUPLING 659.33.G628 -- 8 BELL~BELL SDR35 W/O STOP PLASTIC TRENDS 25 each 518.75$ 20.75$ 24.64$ 21.90$
121 PVC COUPLING 659.33.T624 -- 4 BELL~BELL IPS DWV CL160 PLASTIC TRENDS 4 each 44.24$ 11.06$ 13.95$ 12.40$
122 PVC COUPLING 659.33.T626 -- 8 BELL~BELL IPS DWV CL160 PLASTIC TRENDS 4 each 172.72$ 43.18$ 51.28$ 45.58$
123 PVC COUPLING 659.33.109-040 -- 4 BELL~BELL IPS CL200 SDR21 HARCO 4 each 101.48$ 25.37$ 30.13$ 26.78$
124 PVC COUPLING 659.33.109-080 -- 8 BELL~BELL IPS CL200 SDR21 HARCO 4 each 367.24$ 91.81$ 109.03$ 96.91$
125 PVC PLUG 659.54.T1164 -- 4 SPIGOT IPS DWV CL160 PLASTIC TRENDS 2 each 22.12$ 11.06$ 13.14$ 11.68$
126 PVC PLUG 659.54.40040 -- 4-W/WING NUT CHERNE 35 each 180.25$ 5.15$ 6.14$
127 PVC PLUG 659.54.40060 -- 6-W/WING NUT CHERNE 41 each 559.24$ 13.64$ 16.68$
128 PVC PLUG 659.54.40080 -- 8-W/WING NUT CHERNE 2 each 51.82$ 25.91$ 31.64$
129 PVC PLUG 659.54.P1154 -- 4MIP-W/MALE SQU DRIVE PLASTIC TRENDS 5 each 7.70$ 2.00$ 1.71$ 1.54$
130 PVC PLUG 659.54.TEMP4 -- 4 TEMP PLUG POLYETHYLENE PLASTIC TRENDS 20 each 44.40$ 2.22$ 2.50$ 2.25$
131 PVC PLUG 659.54.TEMP6 -- 6 TEMP PLUG POLYETHYLENE PLASTIC TRENDS 10 each 33.00$ 3.30$ 3.71$ 3.34$
132 PVC TEE 659.85.T1658-4 -- SANITARY 8 X 4 IPS CL160 SDR26 HARCO 4 each 443.00$ 110.75$ 131.50$ 116.89$
133 PVC TEE 659.85.112-840 -- STRAIGHT 8 X 4 IPS CL200 SDR21 HARCO 4 each 689.96$ 172.49$ 204.84$ 178.12$
134 PVC TEE 659.85.G108-4 -- STRAIGHT 8 X 4 BELL SDR35 PLASTIC TRENDS 8 each 205.52$ 25.69$ 30.51$ 27.43$
135 PVC TEE 659.85.G157 -- SANITARY 6 X 6 BELL SDR35 PLASTIC TRENDS 1 each 24.05$ 24.05$ 28.56$ 25.67$
136 PVC TEE 659.85.G157-4 -- SANITARY 6 X 4 BELL SDR35 PLASTIC TRENDS 150 each 3,093.00$ 20.62$ 24.49$ 22.01$
137 PVC TEE 659.85.G158-4 -- SANITARY 8 X 4 BELL SDR35 PLASTIC TRENDS 8 each 218.00$ 27.25$ 32.36$ 29.09$
138 PVC WYE 659.94.G306 -- 6 X 6 BELL SDR35 PLASTIC TRENDS 1 each 19.60$ 19.60$ 23.28$ 20.46$
139 PVC WYE 659.94.G306-4 -- 6 X 4 BELL SDR35 PLASTIC TRENDS 5 each 86.60$ 17.32$ 20.56$ 18.08$
140 PVC WYE 659.94.G308-4 -- 8 X 4 BELL SDR35 PLASTIC TRENDS 3 each 77.49$ 25.83$ 30.68$ 26.67$
141 PVC TEE 659.85.T1108-4 -- 8 BELL X 4 BELL IPS DWV CL160 HARCO 2 each 140.16$ 70.08$ 83.23$ 73.16$
142 PVC GLAND 659.44.MLC04 -- MEGA-LUG KIT 4 W/MJ GSKT & T-BOLTS SIGMA 10 each 280.00$ 28.00$ STAR - PRIMARY 31.69$ SECONDARY
143 PVC GLAND 659.44.MLC06 -- MEGA-LUG KIT 6 W/MJ GSKT & T-BOLTS SIGMA 40 each 1,400.00$ 35.00$ PRIMARY 39.66$ SECONDARY
144 PVC GLAND 659.44.MLC08 -- MEGA-LUG KIT 8 W/MJ GSKT & T-BOLTS SIGMA 50 each 2,350.00$ 47.00$ PRIMARY 53.54$ SECONDARY
145 PVC 658.60.2INSERT -- 2SS CTS INSERT FORD 400 each 704.00$ 1.76$ 2.08$
146 PVC 659.85.WWAC -- WASTE WATER ACCESS CHAMBER 6-12
JM
MANUFACTURIN
G 20 each 9,600.00$ 515.00$ 480.00$
147 TOOL 445.06.DT100 -- DRILL/TAP-1XCC REED 13 each 2,145.00$ 165.00$ 194.69$
148 TOOL 445.06.TMTC -- DRILL/TAP LUBE REED 13 each 247.00$ 19.00$ 21.96$
149 PTAPE 832.62.PIPETAPE1 -- PVC PIPE WRAP 2X 100FT X 10MIL NONE SPECIFIED 48 each 216.00$ 4.50$ 5.67$
150 TOOL 890.45.KEYLG -- 45D METER BOX KEY / CORP WRENCH B & K 3 each NO BID NO BID NO BID NO BID
151 TOOL 890.45.KEYSM -- METER BOX KEY BRASS W/TEE HANDLE MUELLER 48 each 480.00$ 10.00$
BASS AND HAYS KEY
52 12.41$ 10.59$
152 TOOL 890.45.MKDT -- METER BOX KEY W/HAMMER HEAD REED 20 each 184.20$ 10.00$ REED MKDT 9.21$
12/5/2014 11:31 AM 4 OF 4
3800 UNIVERSITY BOULEVARD UNIVERSITY PARK, TEXAS 75205 TELEPHONE (214) 363-1644
C:\Users\GRANIC~1\AppData\Local\Temp\BCL Technologies\easyPDF 7\@BCL@2406088C\@BCL@2406088C.docx 7:57 PM 12/11/14
AGENDA MEMO
12/16/2014Agenda
TO:Honorable Mayor and City Council
FROM:Christine Green, City Secretary
SUBJECT:Minutes of the December 16, 2014 City Council Meeting
Minutes of the December 16, 2014 City Council Meeting are included for the Council’s
review.
City Hall
3800 University Blvd.
University Park, TX 75205
City of University Park
Meeting Minutes
City Council
5:00 PM Council ChamberTuesday, December 2, 2014
EXECUTIVE SESSION
3:04 - 4:04 P.M. Pursuant to TGC§ 551.074, the City Council met in closed session to
discuss a proposed contract amendment for City Manager Robbie Corder. No action was
taken. Executive Conference Room, 1st Floor, City Hall.
PRE-MEETING WORK SESSION(S)
4:00 - 5:00 P.M. The City Council met in open work session to receive agenda item briefings
from staff. No action was taken. Council Conference Room, 2nd floor, City Hall.
CALL TO ORDERI.
Rollcall
Councilmember Bob Begert, Councilmember Tommy Stewart,
Councilmember Taylor Armstrong and Mayor Olin Lane
Present:4 -
Councilmember Dawn MooreExcused:1 -
INVOCATION: City Manager Robbie CorderA.
PLEDGE OF ALLEGIANCE: City Manager Robbie Corder / Boy ScoutsB.
Boy Scout Sam Daniels of Troop 82 was present as part of earning his
Citizenship in the Community merit badge, his final badge toward earning the
Eagle Scout rank. Josh Daniels of Troop 82 and Austin Webber of Troop
125 were also in attendance as part of earning their Citizenship in the
Community merit badges. The scouts assisted City Manager Robbie Corder
in leading the Pledge of Allegiance.
INTRODUCTION OF COUNCIL: Mayor Olin Lane, Jr.C.
Page 1City of University Park
December 2, 2014City Council Meeting Minutes
INTRODUCTION OF STAFF: City Manager Robbie CorderD.
Staff in attendance included Community Information Officer Steve Mace,
Director of Information Services Dale Harwell, Chief of Police Greg Spradlin,
Director of Public Works Bud Smallwood, City Secretary Christine Green,
Chief Planning Official Harry Persaud, Acting Community Development
Director Jacob Speer, Assistant to the City Manager George Ertle, Fire Chief
Randy Howell, Purchasing Manager Elizabeth Anderson, Director of Parks
Gerry Bradley, Sanitation Supervisor David Vartian, Sanitation
Superintendent Gary Middleton.
AWARDS AND RECOGNITIONII.
14-249 Employee Recognition Award - Tim Martinez and Francisco Felix
Public Works Director Bud Smallwood explained that Sanitation workers Tim
Martinez and Francisco Felix assisted resident Sandra Nance by taking
several lawn bags to the curb, emptying them, and returning the empty bags
for her to use again. He praised them for going above and beyond their
regular job duties.
Councilmember Tommy Stewart presented Tim Martinez with his certificate
and check. Councilmember Taylor Armstrong presented Francisco Felix
with his certificate and check.
CONSENT AGENDAIII.
14-243 Consider approval of Vehicle Purchase Requests for Infrastructure
Maintenance and Traffic
City Manager Corder said that this agenda item is for the cooperative
purchase of several vehicles and pieces of equipment. Traffic requests the
purchase of a new aerial platform truck. Infrastructure Maintenance requests
the purchase of two arrow boards and a dump truck as well as a pickup truck
for the Streets Division. All old vehicles will be auctioned through Rene
Bates Auctioneers. The total purchase price is $188,761.20. These
purchases are via the Buy Board, HGAC, and TXMAS cooperatives and
satisfy competitive purchasing requirements.
These purchases were approved.
14-248 Consider award of Bid # 2015-01 for Utility Parts - Annual Contract
This bid award was pulled from the Consent Agenda at staff's request and will
be brought back at a future City Council meeting for consideration.
14-250 Consider approval of the minutes of the November 18, 2014 City
Council Meeting with or without corrections.
The Minutes were approved.
Page 2City of University Park
December 2, 2014City Council Meeting Minutes
Approval of the Consent Agenda
A motion was made by Councilmember Stewart to approve the Consent
Agenda with the omission of item number 14-248. Councilmember Armstrong
seconded the motion. The motion carried by the following vote:
Aye:Councilmember Begert, Councilmember Stewart, Councilmember
Armstrong, and Mayor Lane
4 -
Excused:Councilmember Moore1 -
MAIN AGENDAIV.
14-246 Public hearing on an ordinance amending the Special Sign District for
Southern Methodist University to provide signage for parking
structures and surface parking lots with over 25 spaces.
The Mayor opened the public hearing. City Manager Corder explained that
the special sign district for SMU was established in 1994 to provide for
signage located within the campus. Since that time the special sign district
has been amended to provide for additional signage as new developments
are implemented. SMU is now requesting to add signs to identify all existing
parking structures and surface parking lots with over 25 spaces located on
the campus. UDADAC considered this request at its meeting on November
12, 2014 and unanimously recommended approval. There were no
speakers, so the Mayor closed the public hearing.
14-247 Consider an ordinance amending the Special Sign District for Southern
Methodist University to provide signage for parking structures and
surface parking lots with over 25 spaces
A motion was made by Councilmember Taylor Armstrong, seconded by
Councilmember Bob Begert, to adopt this Ordinance. The motion carried by
the following vote:
Aye:Councilmember Begert, Councilmember Stewart, Councilmember
Armstrong, and Mayor Lane
4 -
Excused:Councilmember Moore1 -
PUBLIC COMMENTSV.
There were no speakers.
ADJOURNMENTVI.
Page 3City of University Park
3800 UNIVERSITY BOULEVARD UNIVERSITY PARK, TEXAS 75205 TELEPHONE (214) 363-1644
C:\Users\GRANIC~1\AppData\Local\Temp\BCL Technologies\easyPDF 7\@BCL@3C06E4D1\@BCL@3C06E4D1.docx 11:11 AM 12/12/14
AGENDA MEMO
12/16/2014Agenda
TO:Honorable Mayor and City Council
FROM:Robbie Corder, City Manager
SUBJECT:Presentation by Ken Ballard, Ballard King and Associates, Ltd., of
Feasibility Study to Assess the Viability of Developing Shared Indoor
Pool/Aquatic Facility
BACKGROUND:
At the August 19, 2014 City Council meeting, Ballard King and Associates, Ltd., was
awarded a contract to conduct a feasibility study to assess the viability of developing a
shared indoor pool/aquatic facility. Ken Ballard will present his findings and submit his
final report.
2743 Ravenhill Circle, Highlands Ranch, CO 80126 * 303.470.8661 * www.ballardking.com * bka@ballardking.com
Feasibility Study to Assess the
Viability of Developing Shared
Indoor Pool/Aquatic Facility
Draft Report
December 10, 2014
City of
University Park, Texas
Table of Contents
Section I Market Analysis .................................................................1
Section II Community Input.............................................................47
Section III Building Program.............................................................52
Section IV Capital Cost Estimate ......................................................61
Section V Business Plan ....................................................................63
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 1
Introduction
The Ballard*King & Associates project team has been tasked by the City of University Park to
complete a feasibility study for the possible development of a joint indoor aquatic center for the
City and Highland Park Independent School District. University Park City Council requested a
non-site specific study with the idea that an aquatic center could ultimately be placed in any a
number of locations in University Park.
Section I – Market Analysis
One of the first steps in the study is to finish a market analysis for the project that examines the
demographic characteristics of the market, possible rates of participation in swimming and the
presence of other aquatic providers.
Demographic Analysis
The following is a summary of the basic demographic characteristics of the identified service areas
along with recreation and leisure participation standards as produced by the National Sporting
Goods.
Service Areas: The goal of a new joint indoor aquatic facility from the City’s perspective will be
to serve the needs of its residents. However, it is recognized that a partnership with the Highland
Park Independent School District, the aquatic center will need to serve the School District
boundaries as well. As a result two service areas have been identified, the City of University Park
and the Highland Park Independent School District.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 2
Service Area Comparison Chart:
City of University Park Highland Park School
District
Population:
2010 Census 23,068 32,914
2014 Estimate 24,146 34,416
2019 Estimate 25,782 36,818
Households:
2010 Census 7,315 11,182
2014 Estimate 7,598 11,609
2019 Estimate 8,117 12,410
Families:
2010 Census 5,392 7,926
2014 Estimate 5,601 8,228
2019 Estimate 5,987 8,799
Average Household Size:
2010 Census 2.82 2.73
2014 Estimate 2.86 2.75
2019 Estimate 2.88 2.77
Ethnicity:
Hispanic 4.8% 4.7%
White 93.3% 93.4%
Black 1.0% 0.9%
American Indian 0.3% 0.3%
Asian 3.1% 3.1%
Pacific Islander 0.008% 0.008%
Other 0.7% 0.8%
Multiple 1.7% 1.6%
Median Age:
2010 Census 29.7 36.9
2014 Estimate 30.5 37.6
2019 Estimate 32.7 38.6
Median Income:
2014 Estimate $148,031 $149,385
2019 Estimate $194,768 $200,000
Household Budget Expenditures1:
Housing 252 255
Entertainment & Recreation 260 262
1 This information is placed on an index with a reference point being the national average of 100.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 3
Age and Income: The median age and household income levels when compared with the national
number are primary determiners of participation in aquatic and recreation activities. The lower
the median age, the higher the participation rates are for most activities. The level of participation
also increases as the median income level goes up.
Table A – Median Age:
2010 Census 2014 Projection 2019 Projection
City of University Park 29.7 30.5 32.7
Highland Park School District 36.9 37.6 38.6
State of Texas 33.6 34.2 34.8
Nationally 37.1 37.7 38.2
Chart A – Median Age:
The median age of the City of University Park is significantly lower than the Highland Park School
District and the State of Texas. The median age in the Highland Park School District is comparable
to the national number while being higher than the State of Texas. The median age for the State
of Texas is slightly less than the national number. The median age in both University Park and
Highland Park School District points to younger families with children, along with the presence
of older adults and retirees.
0
5
10
15
20
25
30
35
40
2010 2014 2019
Ag
e
City of University Park Highland Park School District Texas National
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 4
Map A – Median Age by Census Block Group:
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 5
Table B – Median Household Income:
2014 Estimate 2019 Projection
City of University Park $148,031 $194,768
Highland Park School District $149,385 $200,000
State of Texas $51,979 $61,454
Nationally $52,076 $59,599
Chart B – Median Household Income:
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
$200,000
2014 2019
Me
d
i
a
n
H
H
I
n
c
o
m
e
City of University Park Highland Park School District Texas National
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 6
Based upon 2014 median income projections the following comparison is possible:
In the City of University Park, the percentage of households with a median income over $50,000
per year is 79.9% compared to 52.2% on a national level. Furthermore, the percentage of the
households in the service area with a median income less than $25,000 per year is 10.3% compared
to the level of 23.8% nationally.
In the Highland Park School District, the percentage of households with a median income over
$50,000 per year is 79.6% compared to 52.2% on a national level. Furthermore, the percentage of
the households in the service area with a median income less than $25,000 per year is 9.9%%
compared to the level of 23.8% nationally.
While the median age in the State of Texas is slightly lower than the national number, the median
household income in both service areas is 2-3 times higher than those numbers.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 7
Map B – Median Household Income by Census Block Group:
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 8
Household Budget Expenditures: In addition to taking a look at Median Age and Median
Income, it is important to examine Household Budget Expenditures. In particular looking at
housing information; shelter, utilities, fuel and public services along with entertainment &
recreation can provide a snap shot into the cost of living and spending patterns in the services
areas. The table below looks at that information and compares the service areas.
Table C – Household Budget Expenditures2:
City of University Park SPI Average Spent per
Household
Percent
Housing 252 $52,812.78 30.4%
Shelter 260 $41,631.79 24.0%
Utilities, Fuel, Public Service 227 $11,180.99 6.4%
Entertainment & Recreation 260 $8,380.98 4.8%
Highland Park School District SPI Average Spent per
Household
Percent
Housing 252 $53,365.61 30.4%
Shelter 262 $42,023.43 23.9%
Utilities, Fuel, Public Service 230 $11,342.19 6.5%
Entertainment & Recreation 262 $8,453.38 4.8%
State of Texas SPI Average Spent per
Household
Percent
Housing 101 $21,217.53 30.3%
Shelter 101 $16,162.99 23.1%
Utilities, Fuel, Public Service 103 $5,054.54 7.2%
Entertainment & Recreation 102 $3,299.69 4.7%
SPI: Spending Potential Index as compared to the national number of 100.
Average Amount Spent: The average amount spent per household.
Percent: Percent of the total 100% of household expenditures.
Note: Shelter along with Utilities, Fuel, Public Service are a portion of the Housing percentage.
2 Consumer Spending data are derived from the 2004 and 2005 Consumer Expenditure Surveys, Bureau of Labor
Statistics. ESRI forecasts for 2014 and 2019.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 9
Chart C – Household Budget Expenditures Spending Potential Index:
Chart C illustrates the Household Budget Expenditures Spending Potential Index in the service
areas. The SPI for Household Budget Expenditures is consistent with the median household
income. The rate of spending in both service areas is more than double the State and national
number. In terms of Entertainment and Recreation Spending, it represents approximately 5% of
total spending.
It will be important to keep this information in mind when developing a fee structure and looking
at an appropriate cost recovery philosophy for the facility.
0
50
100
150
200
250
300
Housing Shelter Utilities, Fuel, Public
Service
Entertainment &
Recreation
SP
I
N
u
m
b
e
r
City of University Park Highland Park School District Texas National
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 10
Recreation Expenditures Spending Potential Index: Through the demographic provider that
B*K utilizes for the market analysis portion of the report, we can examine the overall propensity
for households to spend dollars on recreation activities. The following comparisons are possible.
Table D – Recreation Expenditures Spending Potential Index3:
City of University Park SPI Average Spent per Household
Fees for Participant Sports 293 $343.92
Fees for Recreational Lessons 340 $407.04
Social, Recreation, Club Membership 325 $543.94
Exercise Equipment/Game Tables 236 $176.48
Other Sports Equipment 229 $17.85
Highland Park School District SPI Average Spent per Household
Fees for Participant Sports 293 $344.35
Fees for Recreational Lessons 341 $408.47
Social, Recreation, Club Membership 328 $548.06
Exercise Equipment/Game Tables 237 $177.25
Other Sports Equipment 231 $17.97
State of Texas SPI Average Spent per Household
Fees for Participant Sports 100 $117.96
Fees for Recreational Lessons 94 $112.76
Social, Recreation, Club Membership 98 $163.82
Exercise Equipment/Game Tables 84 $63.16
Other Sports Equipment 99 $7.70
Average Amount Spent: The average amount spent for the service or item in a year.
SPI: Spending potential index as compared to the national number of 100.
3 Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor
Statistics.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 11
Chart D – Recreation Spending Potential Index:
The Spending Potential Index for Recreation is very comparable to the numbers in the Household
Budget Index in that they follow the same pattern. The spending in all areas is double and in some
cases triple the state and national number.
It is also important to note that these dollars are currently being spent, so the identification of
alternative service providers and the ability of another facility to capture a portion of these dollars
will be essential information to use in the decision making process.
0
50
100
150
200
250
300
350
Fees for
Participant Sports
Fees for
Recreational
Lessons
Social,
Recreaiton, Club
Membership
Exercise
Equipment/Game
Tables
Other Sports
Equipment
Re
c
r
e
a
t
i
o
n
S
P
I
N
u
m
b
e
r
City of University Park Highland Park School District Texas National
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 12
Map C – Entertainment & Recreation Spending Potential Index by Census Block Group:
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 13
Service Area Analysis
Each of the identified service area’s demographic characteristics are now analyzed.
Immediate Service Area – City of University Park.
Primary Service Area – Highland Park Independent School District.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 14
Map D – Immediate Service Area Map:
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 15
Population Distribution by Age: Utilizing census information for the Immediate Service Area,
the following comparisons are possible.
Table E – 2014 Immediate Service Area Age Distribution
(ESRI estimates)
Ages Population % of Total Nat. Population Difference
-5 1,238 5.2% 6.5% -1.3%
5-17 5,503 22.7% 17.2% +5.0%
18-24 4,629 19.2% 9.8% +9.4%
25-44 4,023 16.6% 26.5% -10.1%
45-54 3,694 15.3% 14.1% +1.2%
55-64 2,862 11.8% 12.3% -0.5%
65-74 1,277 5.3% 7.5% -2.2%
75+ 907 3.8% 6.1% -2.3%
Population: 2014 census estimates in the different age groups in the Immediate Service Area.
% of Total: Percentage of the Immediate Service Area population in the age group.
National Population: Percentage of the national population in the age group.
Difference: Percentage difference between the Immediate Service Area population and the national
population.
Chart E – 2014 Immediate Service Area Age Group Distribution
0
5
10
15
20
25
30
-5 5-17 yrs 18-24 25-44 45-54 55-64 65-74 75+
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MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 16
The Immediate Service Area, when compared to the characteristics of the national population,
indicates that there are some differences. The population is equal or larger in the 5-17, 18-24 and
45-54 age groups and a smaller population in the -5, 25-44, 55-64, 65-74 and 75+ age groups. The
largest positive variance is in the 18-24 age group with +9.4% while the greatest negative variance
is in the 25-44 age group with -10.1%.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 17
Population Distribution Comparison by Age: Utilizing census information from the Immediate
Service Area, the following comparisons are possible.
Table F – 2014 Immediate Service Area Population Estimates
(U.S. Census Information and ESRI)
Ages 2010 Census 2014
Projection
2019
Projection
Percent
Change
Percent
Change Nat’l
-5 1,259 1,238 1,343 +6.7% +4.7%
5-17 5,515 5,503 5,812 +5.4% +1.8%
18-24 4,223 4,629 4,578 +8.4% -2.4%
25-44 4,205 4,023 4,255 +0.5% +10.4%
45-54 3,755 3,694 3,707 -1.3% -6.2%
55-64 2,338 2,862 3,248 +38.9% +13.7%
65-74 985 1,277 1,726 +75.2% +32.9%
75+ 788 907 1,105 +40.2% +9.5%
Chart F – Immediate Service Area Population Growth
Table-F illustrates the growth or decline in age group numbers from the 2010 census until the year
2019. All of the age categories will see an increase or static growth in population, except 18-24
and 45-54. It must be remembered that the population of the United States as a whole is aging. It
is not unusual to find negative growth numbers in the younger age groups and significant net gains
in the 45 plus age groupings in communities which are relatively stable in their population
numbers.
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2,000
3,000
4,000
5,000
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MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 18
Ethnicity and Race: Below is listed the distribution of the population by ethnicity and race for
the Immediate Service Area for 2014 population projections. Those numbers were developed from
2010 Census Data.
Table G – Immediate Service Area Ethnic Population and Median Age
(Source – U.S. Census Bureau and ESRI)
Ethnicity Total
Population
Median Age % of
Population
% of TX
Population
Hispanic 1,154 21.0 4.8% 39.1%
Table H – Immediate Service Area Population by Race and Median Age
(Source – U.S. Census Bureau and ESRI)
Race Total
Population
Median Age % of
Population
% of TX
Population
White 22,524 32.6 93.3% 69.1%
Black 236 20.8 1.0% 12.0%
American Indian 63 19.5 0.3% 0.7%
Asian 747 25.4 3.1% 4.2%
Pacific Islander 2 47.5 0.008% 0.1%
Other 160 24.1 0.7% 11.0%
Multiple 414 17.1 1.7% 2.9%
2014 Immediate Service Area Total Population: 24,146 Residents
Chart G – Immediate Service Area Non-White Population by Race
1.0%
0.3%
3.1%
0.01%
0.7%1.7%
Black American Indian Asian Pacific Islander Other Multiple
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 19
Map E – Primary Service Area Map:
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 20
Population Distribution by Age: Utilizing census information for the Primary Service Area, the
following comparisons are possible.
Table I – 2014 Primary Service Area Age Distribution
(ESRI estimates)
Ages Population % of Total Nat. Population Difference
-5 1,747 5.0% 6.5% -1.5%
5-17 7,562 22.1% 17.2% +4.9%
18-24 5,242 15.2% 9.8% +5.4%
25-44 5,776 16.8% 26.5% -9.7%
45-54 5,318 15.5% 14.1% +1.4%
55-64 4,416 12.8% 12.3% +0.5%
65-74 2,403 7.0% 7.5% -0.5%
75+ 1,952 5.6% 6.1% -0.5%
Population: 2014 census estimates in the different age groups in the Primary Service Area.
% of Total: Percentage of the Primary Service Area population in the age group.
National Population: Percentage of the national population in the age group.
Difference: Percentage difference between the Primary Service Area population and the national
population.
Chart H – 2014 Primary Service Area Age Group Distribution
0
5
10
15
20
25
30
-5 5-17 yrs 18-24 25-44 45-54 55-64 65-74 75+
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MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 21
The Primary Service Area, when compared to the characteristics of the national population,
indicates that there are some differences. The population in the 5-17, 18-24, 45-54 and 55-64 age
groups and a smaller population in the -5, 25-44, 54-74 and 75+ age groups. The largest positive
variance is in the 18-24 age group with +5.4% while the greatest negative variance is in the 25-44
age group with -9.7%.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 22
Population Distribution Comparison by Age: Utilizing census information from the Primary
Service Area, the following comparisons are possible.
Table J – 2014 Primary Service Area Population Estimates
(U.S. Census Information and ESRI)
Ages 2010 Census 2014
Projection
2019
Projection
Percent
Change
Percent
Change Nat’l
-5 1,796 1,747 1,890 +5.2% +4.7%
5-17 7,493 7,562 8,004 +6.8% +1.8%
18-24 4,621 5,242 5,251 +13.6% -2.4%
25-44 6,151 5,776 6,050 -1.8% +10.4%
45-54 5,407 5,318 5,330 -1.4% -6.2%
55-64 3,779 4,416 4,959 +31.2% +13.7%
65-74 1,938 2,403 3,064 +58.1% +32.9%
75+ 1,729 1,952 2,280 +31.9% +9.5%
Chart I – Primary Service Area Population Growth
Table-J illustrates the growth or decline in age group numbers from the 2010 census until the year
2019. All of the age categories will see an increase or static growth in population, except 25-44
and 45-54. It must be remembered that the population of the United States as a whole is aging. It
is not unusual to find negative growth numbers in the younger age groups and significant net gains
in the 45 plus age groupings in communities which are relatively stable in their population
numbers.
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3,000
4,000
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MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 23
Ethnicity and Race: Below is listed the distribution of the population by ethnicity and race for
the Primary Service Area for 2014 population projections. Those numbers were developed from
2010 Census Data.
Table K – Primary Service Area Ethnic Population and Median Age
(Source – U.S. Census Bureau and ESRI)
Ethnicity Total
Population
Median Age % of
Population
% of TX
Population
Hispanic 1,633 22.4 4.7% 39.1%
Table L – Primary Service Area Population by Race and Median Age
(Source – U.S. Census Bureau and ESRI)
Race Total
Population
Median Age % of
Population
% of TX
Population
White 32,145 38.9 93.4% 69.1%
Black 307 21.8 0.9% 12.0%
American Indian 88 20.8 0.3% 0.7%
Asian 1,072 31.0 3.1% 4.2%
Pacific Islander 2 47.5 0.008% 0.1%
Other 268 26.3 0.8% 11.0%
Multiple 534 17.6 1.6% 2.9%
2014 Primary Service Area Total Population: 34,416 Residents
Chart J – Primary Service Area Non-White Population by Race
0.9%
0.3%
3.1%
0.01%
0.8%1.6%
Black American Indian Asian Pacific Islander Other Multiple
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 24
Tapestry Segmentation: Tapestry segmentation represents the 4th generation of market
segmentation systems that began 30 years ago. The 65-segment Tapestry Segmentation system
classifies U.S. neighborhoods based on their socioeconomic and demographic compositions.
While the demographic landscape of the U.S. has changed significantly since the 2010 Census, the
tapestry segmentation has remained stable as neighborhoods have evolved.
The value of including this information for the City of University Park is that it allows the
organization to better understand the consumers/constituents in their service areas and supply them
with the right products and services.
The tapestry segmentation system classifies U.S. neighborhoods into 65 distinctive market
segments. Neighborhoods are sorted by more than 60 attributes including; income, employment,
home value, housing types, education, household composition, age and other key determinates of
consumer behavior.
The following pages and tables outline the top 5 tapestry segments in each of the service areas and
provides a brief description of each. This information combined with the key indicators and
demographic analysis of each service area help further describe the markets that the City of
University Park looks to serve with programs, services and special events.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 25
Table M – Immediate Service Area Tapestry Segment Comparison
(ESRI estimates)
City of University Park U.S. Households
Percent
Cumulative
Percent Percent
Cumulative
Percent
Top Rung (01) 55.0% 55.0% 0.9% 0.9%
Trendsetters (23) 20.5% 75.5% 1.2% 2.1%
Urban Chic (09) 11.8% 87.3% 1.4% 3.5%
Suburban Splendor (02) 4.0% 91.3% 1.7% 5.2%
Connoisseurs (03) 3.9% 95.2% 1.3% 6.5%
Top Rung (01) – Residents of these neighborhoods are mature, married, highly educated and
wealthy. Of the residents 1/3 are in their peak earning years of 45-64 and more than 77% of
households are composed of married couples; ½ of them have children and ½ do not. Except for
children, this is a low-diversity, monochromatic market. Health conscious residents in this market
practice yoga do aerobics, play golf and tennis.
Trendsetters (23) – On the cutting edge of urban style these residents are young, diverse and
mobile. More than ½ of the households are singles who live alone or share the rent with a
roommate, families comprise the remainder. Ethnically diverse, more than 10% of the residents
are Asian, and 25% are Hispanic. These residents regularly exercise.
Urban Chic (09) – These residents are professionals who live a sophisticated, exclusive lifestyle.
More than ½ of these households are married-couple families, similar to the U.S., and less than ½
of them have children. There is a smaller proportion of single parents and a higher proportion of
singles and shared households in comparison to the U.S. To stay fit these residents hike, go biking,
practice yoga, do aerobics, play tennis and lift weights.
Suburban Splendor (02) – These residents are families who live in growing suburban
neighborhoods. These neighborhoods are comprised of married couple families with and without
children. The median age is 41.4 years, and ½ of the population aged 35-64 years. This is a low-
diversity, predominately white market. These residents keep fit by working out weekly at a club
or exercising on a treadmill or stationary bike at home.
Connoisseurs (03) – Residents of these neighborhoods are somewhat older with a median age of
46.8 years. Approximately 70% of the population is married, although residents appear closer to
retirement than child-rearing age, 30% of the households are married couples with children living
at home. Exercise is a priority; they workout weekly at a club or other facility, play golf and tennis,
practice yoga and jog.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 26
Table N – Primary Service Area Tapestry Segment Comparison
(ESRI estimates)
City of University Park U.S. Households
Percent
Cumulative
Percent Percent
Cumulative
Percent
Top Rung (01) 54.0% 54.0% 0.9% 0.9%
Trendsetters (23) 15.2% 69.2% 1.2% 2.1%
Urban Chic (09) 12.3% 81.5% 1.4% 3.5%
Laptops & Lattes (08) 4.0% 85.5% 1.0% 4.5%
Retirement Communities (30) 3.8% 89.3% 1.6% 6.1%
Top Rung (01) – Residents of these neighborhoods are mature, married, highly educated and
wealthy. Of the residents 1/3 are in their peak earning years of 45-64 and more than 77% of
households are composed of married couples; ½ of them have children and ½ do not. Except for
children, this is a low-diversity, monochromatic market. Health conscious residents in this market
practice yoga do aerobics, play golf and tennis.
Trendsetters (23) – On the cutting edge of urban style these residents are young, diverse and
mobile. More than ½ of the households are singles who live alone or share the rent with a
roommate, families comprise the remainder. Ethnically diverse, more than 10% of the residents
are Asian, and 25% are Hispanic. These residents regularly exercise.
Urban Chic (09) – These residents are professionals who live a sophisticated, exclusive lifestyle.
More than ½ of these households are married-couple families, similar to the U.S., and less than ½
of them have children. There is a smaller proportion of single parents and a higher proportion of
singles and shared households in comparison to the U.S. To stay fit these residents hike, go biking,
practice yoga, do aerobics, play tennis and lift weights.
Laptops & Lattes (08) – With no homeownership or child-rearing responsibilities, residents of
these neighborhoods enjoy a single life in the big city. Most households are singles who live alone
or with a roommate. With a median age of 38.6 years, these residents are slightly older than the
U.S. median of 36.9 years. Residents regularly exercise at a health club and practice yoga, play
tennis, jog and bike.
Retirement Communities (30) – Most of the households in these neighborhoods are single seniors
who live alone; a ¼ is married couples with no children living at home. This is an older market
and 1/3 of the residents and 44% of householders aged 65 years or older. Most of these residents
are white. These residents go dancing, practice yoga and play golf.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 27
Demographic Summary
The following summarizes the demographic characteristics of the service areas.
Both service areas are relatively small in terms of the total population. However, it would
be possible for the community to support an indoor aquatic facility.
The median age in both service areas is lower, with the City of University Park being
significantly lower than the State of Texas and the national number. A lower median age
typically points to younger families with children that are primary users of recreation
amenities. However, because swimming as an activity crosses all age groups it is important
to acknowledge a significant older population that would use an indoor aquatic center.
The cost of living in both service areas is significantly higher than the State and national
numbers. However, the median household income is such to support that cost of living.
The rate of spending for Entertainment & Recreation matches the median household
income. The spending potential index for these services is double and in some cases triple
the national level.
The Tapestry segments for both service areas point to affluent communities with a focus
on health and wellness.
Both service areas are impacted by the presence of students at SMU.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 28
Sports Participation Numbers
In addition to analyzing the demographic realities of the service areas, it is possible to project
possible participation in recreation and sports activities.
Participation Numbers: On an annual basis the National Sporting Goods Association (NSGA)
conducts an in-depth study and survey of how Americans spend their leisure time. This information
provides the data necessary to overlay rate of participation onto the Primary Service Area to
determine market potential.
B*K takes the national average and combines that with participation percentages of the Primary
Service Area based upon the age distribution, median income and region. Those four percentages
are then averaged together to create a unique participation percentage for the service area. This
participation percentage when applied to the population of the Primary Service Area then provides
an idea of the market potential for various activities.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 29
Swimming Participation: The rate of swimming participation is shown below.
Table O – Recreation Activity Participation Rates for the Primary Service Area
Activity Age Income Region Nation Average
Swimming 16.3% 23.3% 15.1% 15.8% 17.6%
Age Income Region Nation Average
Did Not Participate 21.8% 14.6% 22.7% 21.8% 20.2%
Age: Participation based on individuals ages 7 & Up in the Primary Service Area.
Income: Participation based on the 2014 estimated median household income in the Highland Park SD.
Region: Participation based on regional statistics (West South Central).
National: Participation based on national statistics.
Average: Average of the four columns.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 30
Anticipated Participation Numbers for Swimming: Utilizing the average percentage from
Table-O above plus the 2010 census information and census estimates for 2014 and 2019 (over
age 7) the following comparisons are possible.
Table P – Participation Rates Primary Service Area
Activity Average 2010 Part. 2014 Part. 2019 Part. Difference
Swimming 17.6% 5,300 5,588 5,974 +674
Average 2010 Part. 2014 Part. 2019 Part. Difference
Did Not Participate 20.2% 6,080 6,411 6,853 +773
Note: The estimated participation numbers for swimming could take place in an indoor aquatic
facility in the Primary Service Area. However, these numbers do not translate into attendance
figures for an indoor aquatic facility in the Primary Service Area as people already participate in
many other locations. The “Did Not Participate” statistics refers to all 51 activities outlined in the
NSGA 2013 Survey Instrument.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 31
Anticipated Annual Swimmer Days: Utilizing NSGA’s 2013 survey information B*K can
determine the average number of times each of the groups listed below participated in swimming.
Once that average is determined it can be applied to the participation numbers from Table-P to
provide anticipated swimmer days within the service area. Anticipated swimmer days are defined
as the number of times all of the individuals within the service area will swim during the year,
regardless of duration or location.
Table Q – Anticipated Annual Swimmer Days Primary Service Area
National Male Female Region Income Average
38.17 37.00 39.01 37.22 36.83 37.65
Average 2010 Part. 2013 Part. 2018 Part. Difference
37.65 199,545 210,388 224,921 25,376
This is a significant number of swimmer days that are available in the Primary Service Area.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 32
In addition to developing a unique participation percentage for the Primary Service Area and
looking at the number of swimmer days, B*K also examines the frequency of participation in
swimming according to the 2013 NSGA Survey. The chart below outlines that data.
Table R – Participation Frequency
Frequent Occasional Infrequent
Swimming Frequency 110+ 25-109 6-24
Swimming Percentage of Population 5.9% 44.7% 49.4%
In the chart above one can look at swimming and how it is defined with respect to visits being
Frequent, Occasional or Infrequent and then the percentage of the population that participates.
Table S – Participation Numbers in Primary Service Area
Frequent Occasional Infrequent Total
Swimming 115 67 15
Population 330 2,498 2,760
Visits 37,950 167,366 41,400 246,716
The table above takes the frequency information one step further and identifies the number of
times an individual may participate in swimming. Once that is determined the participation
numbers are applied to percentage from Table-R to the population in Table-P and then gives a total
number of aquatic facility visits. Those visits are not specific to one facility, but rather specific to
the Primary Service Area population. In other words, those visits are already taking place at the
facilities within the service area.
Frequent Users: Competitive swimmers, multi-sport athletes and individuals that participate in lap
swimming for exercise fall into this group. Their preference is 50M or 25Y lap lanes, and they
have little concern for the social aspects of aquatics.
Occasional Users: Some multi-sport athletes, some lap swimmers and individuals using the pool
for other fitness purposes such as water walking or group exercise fall into this group. Also
included in this group are some families. Their preference is the inclusion of lap lanes, but also
shallow and deep water and varied water temperatures.
Infrequent Users: Families and non-lap swimmers fall into this group. Their preference has little
to do with exercise in the water. They are looking for shallow water, interactive play features and
warm water. Being in the water is merely enough for this group, and the social aspect is
significantly more important than exercise or competition.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 33
Participation by Ethnicity and Race: Participation in sports activities is also tracked by ethnicity
and race. The table below compares the overall rate of participation nationally with the rate for
Hispanics and African Americans. Utilizing the information provided by the National Sporting
Goods Association's 2013 survey, the following comparisons are possible.
Table T – Comparison of National, African American and Hispanic Participation Rates
Primary
Service Area
National
Participation
African
American
Participation
Hispanic
Participation
Swimming 17.6% 17.0% 5.8% 10.9%
Did Not Participate 20.2%% 21.9% 27.1% 25.6%
Primary Service Part: The unique participation percentage developed for the Primary Service Area.
National Rate: The national percentage of individuals who participate in a given activity.
African American Rate: The percentage of African Americans who participate in a given activity.
Hispanic Rate: The percentage of Hispanics who participate in a given activity.
Based on the fact that there is not a significant Black or Hispanic population in the Primary Service
Area, these participation rates become less relevant to the impact on overall participation
percentages.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 34
Summary of Sports Participation: The following chart summarizes participation in both indoor
and outdoor activities utilizing information from the 2013 National Sporting Goods Association
survey.
Table U – Sports Participation Summary
Sport Nat’l
Rank4
Nat’l
Participation
(in millions)
Primary
Service Area
Primary Service
Area %
Participation
Exercise Walking 1 96.3 1 34.3%
Exercising w/ Equipment 2 53.1 2 18.9%
Swimming 3 45.5 3 17.6%
Aerobic Exercising 4 44.1 5 16.3%
Running/Jogging 5 42.0 4 16.5%
Workout @ Club 10 34.1 6 12.7%
Weightlifting 11 31.2 7 11.8%
Yoga 13 25.9 9 8.9%
Basketball 14 25.5 8 9.6%
Soccer 20 12.9 10 5.0%
Tennis 21 12.6 11 4.8%
Baseball 23 11.7 12 4.4%
Volleyball 24 10.1 14 3.4%
Softball 25 10.0 13 3.6%
Football (tackle) 32 7.5 15 2.7%
Gymnastics 39 5.1 16 2.1%
Cheerleading 45 3.5 17 1.3%
Wrestling 48 3.1 17 1.3%
Lacrosse 49 2.8 19 0.8%
Nat’l Rank: Popularity of sport based on national survey.
Nat’l Participation: Percent of population that participate in this sport on national survey.
Primary Service %: Ranking of activities based upon average from Table-O.
Primary Service Rank: The rank of the activity within the Primary Service Area.
This table indicates that swimming is the third most popular sport nationally and in the Primary
Service Area.
4 This rank is based upon the 51 activities reported on by NSGA in their 2013 survey instrument.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 35
In addition to examining the participation numbers for various indoor activities through the NSGA
2013 Survey and the Spending Potential Index for Entertainment & Recreation, B*K can access
information about Sports & Leisure Market Potential.
Table V – Market Potential Index5 for Adult Participation in the Primary Service Area
Adults participated in: Expected
Number of Adults
Percent of
Population
MPI
Swimming 5,718 22.8% 144
Expected # of Adults: Number of adults, 18 years of age and older, participating in the activity in the Primary
Service Area.
Percent of Population: Percent of the service area that participates in the activity.
MPI: Market potential index as compared to the national number of 100.
This table indicates that the overall propensity for adults to participate in swimming is almost 50%
greater than the national number. This can be attributed to a number of factors; with access to
facilities and ability to pay being two of the most common.
5 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the
specified trade area to exhibit certain consumer. Source: These data are based upon national propensities to use various
products and services, applied to local demographic composition.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 36
Map F – Swimming Participation:
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 37
Sports Activity Trends: Below are listed those sports activities and the percentage of growth or
decline that each has experienced nationally over the last 10 years (2004-2013).
Table W – National Activity Trend (in millions)
Sport/Activity 2013 Participation 2004 Participation Percent Change
Yoga 25.9 6.3 +311.1%
Wrestling 3.1 1.3 +138.5%
Lacrosse6 2.8 1.2 +133.3%
Running/Jogging 42.0 24.7 +70.0%
Aerobic Exercising 44.1 29.5 +49.5%
Tennis 12.6 9.6 +31.3%
Gymnastics7 5.1 3.9 +30.8%
Weightlifting 31.3 26.2 +19.5%
Exercise Walking 96.3 84.7 +13.7%
Workout @ Club 34.1 31.8 +7.2%
Exercising w/ Equipment 53.1 52.2 +1.7%
Soccer 12.8 13.3 -3.8%
Volleyball 10.1 10.8 -6.5%
Basketball 25.5 27.8 -8.3%
Football (tackle) 7.5 8.2 -8.5%
Cheerleading 3.5 4.1 -14.6%
Swimming 45.5 53.4 -14.8%
Softball 10.0 12.5 -20.0%
Baseball 11.7 15.9 -26.4%
2013 Participation: The number of participants per year in the activity (in millions) in the United States.
2004 Participation: The number of participants per year in the activity (in millions) in the United States.
Percent Change: The percent change in the level of participation from 2004 to 2013.
It is significant that swimming participation has declined by 14.8% nationally over the last ten
years.
6 Participation trend since 2007.
7 Participation trend since 2009.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 38
Table X – Swimming 15-Year History
Year Participation in Millions
2013 45.5
2012 48.6
2011 46.0
2010 51.9
2009 50.2
2008 53.5
2007 52.3
2006 56.5
2005 48.0
2004 53.4
2003 52.3
2002 53.1
2001 54.8
2000 58.8
1999 57.9
Chart K – Swimming 15-Year History
0
10
20
30
40
50
60
2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999
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Swimming
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 39
Aquatic Activity and Facility Trends: Without a doubt the hottest trend in aquatics is the leisure
pool concept. This idea of incorporating slides, current channels, fountains, zero depth entry and
other water features into a pool’s design has proved to be extremely popular for the recreational
user. The age of the conventional pool in most recreational settings has been greatly diminished.
Leisure pools appeal to the younger children (who are the largest segment of the population that
swim) and to families. These types of facilities can attract and draw larger crowds, and people
tend to come from a further distance and stay longer to utilize such pools. This all translates into
the potential to sell more admissions and increase revenues. It is estimated conservatively that a
leisure pool can generate up to 20% to 25% more revenue than a comparable conventional pool
and the cost of operation, while being higher, has been offset through increased revenues. Patrons
seem willing to pay a higher user fee at a leisure pool than a conventional aquatics facility.
Another trend that is growing more popular in the aquatic’s field is the development of a raised
temperature therapy pool for rehabilitation programs. A raised temperature therapy pool is
typically developed in association with a local health care organization or a physical therapy clinic.
The medical organization either provides capital dollars for the construction of the pool or agrees
to purchase so many hours of pool time on an annual basis. This form of partnership has proven
to be appealing to both the medical side and the organization that operates the facility. The medical
sector receives the benefit of a larger aquatic center, plus other amenities that are available for
their use, without the capital cost of building the structure. In addition, they can develop a much
stronger community presence away from traditional medical settings. The facility operators have
a stronger marketing position through an association with a medical organization and a user group
that will provide a solid and consistent revenue stream for the center. This is enhanced by the fact
that most therapy use times occur during the slower mid-morning or afternoon times in the pool
and the center.
Despite the recent emphasis on recreational swimming and therapy, the more traditional aspects
of aquatics (including swim teams, instruction and aqua fitness) remain as the foundation for many
aquatic centers. The life safety issues associated with teaching children how to swim is a critical
concern in most communities and competitive swim team programs through USA Swimming, high
schools, and other community based organizations continue to be important. Aqua fitness, from
aqua exercise to lap swimming, has enjoyed strong growth during the last ten years with the
realization of the benefits of water-based exercise.
A new concept is the spray ground, where a number of water spray features are placed in a
playground setting where there is no standing water but the water is treated and recirculated much
like a pool. This provides a fun yet safe environment where drowning is not a concern and
lifeguards are not necessary. While most spray grounds are outdoor amenities, they are now being
integrated into indoor facilities as well.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 40
The multi-function indoor aquatic center concept of delivering aquatics services continues to grow
in acceptance with the idea of providing for a variety of aquatics activities and programs in an
open design setting that features a lot of natural light, interactive play features and access to an
outdoor sundeck. The placing of traditional instructional/competitive pools, with shallow
depth/interactive leisure pools and therapy water, in the same facility has been well received in the
market. This idea has proven to be financially successful by centralizing pool operations for
recreation service providers and through increased generation of revenues from patrons willing to
pay for an aquatics experience that is new and exciting. Indoor aquatic centers have been
instrumental in developing a true family appeal for community-based facilities. The keys to
success for this type of center revolve around the concept of intergenerational use in a quality
facility that has an exciting and vibrant feel in an outdoor like atmosphere.
Aquatic Facilities Market Orientation
Based on the aquatic trends and typical aquatic needs within a community, there are specific
market areas that need to be addressed with aquatic facilities. These include:
1. Leisure/recreation aquatic activities - This includes a variety of activities found at leisure
pools with zero depth entry, warm water, play apparatus, slides, seating areas and deck space.
These are often combined with other non-aquatic areas such as concessions and birthday party or
other group event areas.
2. Instructional programming - The primary emphasis is on teaching swimming and lifesaving
skills to many different age groups. These activities have traditionally taken place in more
conventional pool configurations but should not be confined to just these spaces. Reasonably
warm water, shallow depth with deeper water (4 ft. or more), and open expanses of water are
necessary for instructional activities. Easy pool access, a viewing area for parents, and deck space
for instructors is also crucial.
3. Fitness programming - These types of activities continue to grow in popularity among a large
segment of the population. From aqua exercise classes, to lap swimming times, these programs
take place in more traditional settings that have lap lanes and large open expanses of water
available at a 3 1/2 to 5 ft. depth.
4. Therapy – A growing market segment for many aquatic centers is the use of warm, shallow
water for therapy and rehabilitation purposes. Many of these services are offered by medically
based organizations that partner with the center for this purpose.
5. Competitive swimming/diving - Swim team competition and training for youth, adults and
seniors requires a traditional 6 to 10 lane pool with a 1 and/or 3 meter diving boards at a length of
25 yards or 50 meters. Ideally, the pool depth should be no less than 4 ft. deep (7 is preferred).
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 41
Spectator seating and deck space for staging meets is necessary. This market is usually relatively
small in number but very vocal on the demands for competitive pool space and time.
6. Specialized uses – Activities such as water polo and synchronized swimming can also take
place in competitive pool areas as long as the pool is deep enough (7 ft. minimum) and the pool
area is large enough. However these are activities that have small participant numbers and require
relatively large pool areas. As a result it may be difficult to meet the needs of all specialized uses
on a regular basis.
7. Social/relaxation - The appeal of using an aquatics area for relaxation has become a primary
focus of many aquatic facilities. This concept has been very effective in drawing non-swimmers
to aquatic facilities and expanding the market beyond the traditional swimming boundaries. The
use of natural landscapes and creative pool designs that integrate the social elements with
swimming activities has been most effective in reaching this market segment.
8. Special events/rentals - There is a market for special events including kids birthday parties,
corporate events, community organization functions, and general rentals to outside groups. The
development of this market will aid in the generation of additional revenues and these
events/rentals can often be planned for after or before regular hours or during slow use times. It
is important that special events or rentals not adversely affect daily operations or overall center
use.
Specific market segments include:
1. Families - Within almost any market, an orientation towards family activities is essential. The
ability to have family members of different ages participate in a fun and vibrant facility is essential.
2. Pre-school children - The needs of pre-school age children need to be met with very shallow
or zero depth water which is warm and has play apparatus designed for their use. Interactive
programming involving parents and toddlers can also be conducted in more traditional aquatic
areas as well.
3. School age youth - A major focus should be to meet the needs of this age group from
recreational swimming to competitive aquatics. The leisure components such as slides, fountains,
lazy rivers and zero depth will help to bring these individuals to the pool on a regular basis for
drop-in recreational swimming. The lap lanes provide the opportunity and space necessary for
instructional programs and aquatic team use.
4. Teens - Another aspect should be meeting the needs of the teenage population. Serving the
needs of this age group will require leisure pool amenities that will keep their interest (slides) as
well as the designation of certain “teen” times of use.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 42
5. Seniors - As the population of the United States and University Park continues to age, meeting
the needs of an older senior population will be essential. A more active and physically oriented
senior is now demanding services to ensure their continued health. Aqua exercise, lap swimming,
therapeutic conditioning and even learn to swim classes have proven to be popular with this age
group.
6. Special needs population - This is a secondary market, but with the A.D.A. requirements and
the probable existence of shallow warm water and other components, the amenities are present to
develop programs for this population segment. Association with a hospital and other therapeutic
and social service agencies will be necessary to enhance this market.
7. Special interest groups - This is a market that needs to be explored to determine the use
potential from a variety of groups. These could include swim teams (and other aquatic teams),
School District teams, day care centers and social service organizations.
Aquatics Participation Summary:
The following is a brief summary of the possible aquatic participation rates for swimming.
Swimming is the number 3 most popular sport nationally as well as in the service areas.
The overall popularity of swimming has declined by approximately 14.8% in the last 10
years.
The age group with the highest rate of participation in swimming is 7-11.
The rate of participation in swimming is approximately 17.6% of the population over age
7 in the Primary Service Area.
There are estimated to be approximately 210,388 swimmer days available in the Primary
Service Area (in 2013) and the rate is expected to grow at a steady in the coming years.
Slightly more than 50% of all swimmers swim more than 24 times a year but only 6.4%
swim 110 times or more. This means that most swimmers are recreational swimmers rather
than competitive.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 43
University Park Aquatic Facilities Assessment: Within University Park there are a number of
indoor and outdoor pools to serve the population base.
Public and Non-Profit Providers
The City, School District, and the YMCA all have pools in the market.
City of University Park – The City has an outdoor community pool, Holmes Aquatic Center, which
is located in Curtis Park. The facility features a 50 meter and a wading pool, splash pad, and slide
pool. Time is set aside for use by the Dolphin Swim Team in the morning, and there is also time
allocated for senior swim and swim lessons. From 10:00am until 9:00pm the pool is open for
recreational swimming (noon to 9:00pm on Sundays). Since this is an outdoor pool, it is a seasonal
operation.
Highland Park Independent School District – The School District has an indoor 6 lane x 25 yard
pool on the campus of Highland Park High School. This pool is utilized by the high school’s swim
team, Dallas Masters during the early morning hours, and the Dallas Mustangs Swim Team and
the Elite Swim Club in the evenings. During the summer hours there is also some use by the tennis
team, Special Olympics and even the YMCA. There are no open hours for general public use.
The location of the pool on the campus is where the district needs to expand and add a large number
of classrooms to serve its academic needs. As a result the district is looking for a new location for
the pool off-campus.
Park Cities YMCA – The Y currently has an 8 lane x 25 yard pool in its building and is planning
to build a new facility that will also have a similar sized pool. The Y has its own programming
including swim lessons, water exercise classes and a swim team.
Highland Park H.S. Pool Holmes Aquatic Center
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 44
Private
The other provider of aquatic facilities is the private sector.
SMU – The University has an existing 50 meter outdoor pool with a dive tower that is utilized
primarily by its swim and dive teams as well as some community based competitive swim teams.
The University has long term plans to build a new indoor aquatic center but the size, configuration
and location still has to be determined.
Dallas Country Club – The club also has an outdoor pool that is available on a seasonal basis for
its members and guests.
SMU Pool
It is recognized that there are a number of home pools in the community as well but these cannot
serve the broader needs of the public.
This is a representative listing of alternative aquatic facilities in University Park and is not meant
to be a total accounting of all service providers. There may be other facilities located in the greater
service area that have an impact on the market as well.
University Park Aquatic Facilities Summary: The following is a summary of the University
Park area aquatic facilities market.
There are currently three public/non-profit swimming pools located in University Park, two
of which are indoor pools. There is also one significant outdoor private pool in the
community.
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 45
Two of the pools (Highland Park High School and SMU) need to be replaced as the
property they are sited on is needed for other purposes. SMU hopes to have a significant
indoor competitive aquatic center built in the next five years or so.
Of the two indoor pools currently in University Park, only the YMCA pool is open for
general recreational use.
Market Opportunities - Based on the other aquatic facilities located in University Park, the
following are market opportunities for a new indoor aquatic center in the community.
There are only two indoor pools in the community and the Highland Park High School pool
needs to be replaced to allow the high school to expand its classroom space.
The existing Highland Park High School pool supports not only high school swimming and
diving but other organized community based swim teams. A new pool can support a variety
of needs beyond just School District uses.
A partnership with the City, School District and other potential partners will provide the
opportunity for public use of an indoor pool for recreational and fitness swimming.
There are no indoor leisure oriented aquatic facilities in the service area leaving an
outstanding market for this type of facility.
The demographic characteristics of the Primary Service Area are very conducive to
generating a significant number of swimmers.
Market Constraints – In addition to the market opportunities, it is also important to analyze
possible market constraints. These include.
The population base in the Highland Park Independent School District is approximately
34,500, which is adequate to support an indoor public pool but with only resident use there
are limited opportunities to build a stronger market for a facility.
The YMCA will have a new center in the next couple of years that will feature an indoor
lap/competitive pool.
It is anticipated that SMU will have a new indoor competitive pool in the next five years.
However, the location, size and availability to outside users has not been determined.
Despite the need for a new indoor aquatic center to replace the high school pool and a
possible partnership with the City to manage the facility, the reality is that the pool, like
MARKET ANALYSIS
City of University Park, TX
Aquatic Center Feasibility Study *
Page 46
most other indoor pools in the United States, will not be able to cover its total cost of
operation by revenues generated from the facility.
COMMUNITY INPUT
City of University Park, TX
Aquatic Center Feasibility Study *
Page 47
Section II – Community Input
A key step in the feasibility process was gaining input from a number of sources. This included a
series of stakeholder meetings and focus group sessions as well as a community meeting. The
information in this section represents what was heard from these input sessions.
Stakeholder Meetings
Stakeholder meetings included:
Dr. Orr, Highland Park School District Superintendent
Leslie Melton, Highland Park School District President-Board of Trustees
Jesse Cole, Highland Park High School Swim Coach
Bob Livingston, City of University Park - Former City Manager
Olin Lane, City of University Park, Mayor
Bill Pardoe, City of University Park, Park Board Chairman
Gerry Bradley, City of University Park, Parks Director
Key findings:
The high school needs to add 20-25 classrooms and there is limited space on the campus
for this addition. Moving the pool to another location off-site would help to solve the space
issue.
The City and School District have had discussions about the possibility of partnering to
develop a new indoor pool on a City site that would allow for not only School District use
but also public access. The District would pay for the capital cost of the facility while the
City would be responsible for operating the center.
An indoor pool that would be open to general community use would be a great asset for
the City and School District.
There is a growing school age population in the District which puts a greater demand on
classroom space but could also add to the number of high school swimmers.
The City would have an indoor pool available for the community and the indoor center
could enhance the existing Holmes Aquatic Center. It sometimes reaches capacity during
the season and additional space would be beneficial. However, the Curtis Park site has
issues with parking, traffic and safety that will have to be solved.
COMMUNITY INPUT
City of University Park, TX
Aquatic Center Feasibility Study *
Page 48
With the opposition to the Curtis Park site for an indoor aquatic center, it may require that
other site options be explored. However, there are no other obvious sites available at this
time. Utilizing any City park for an aquatic center would result in the loss of green space.
The parking requirements for an indoor pool could mean that underground parking may
need to be considered but this will add considerable cost to the project.
Conversations were held with SMU regarding their plans for a new indoor aquatic center
and the possibility of partnering with the City and School District. However, the site for
the SMU pool is out of the City’s and School District’s boundaries. SMU is looking for
capital and operational dollars with any partnership.
The new YMCA pool cannot serve the needs of the School District as it will be almost
fully subscribed for Y programs.
The School District’s primary use would be for its swim team. Little to no use is expected
for school curriculum.
The current high school pool is used by Dallas Masters, the Dallas Mustangs and Elite
Swim Club for training and the facility is also used by Special Olympics and occasionally
by the YMCA.
o Dallas Masters – 60 kids - swim early morning during the school year and late
afternoon to early evening in the summer. They also use a number of other pools
in the area for their program.
o Dallas Mustangs – 120 kids – swim late afternoon to early evening during the
school year and the summer. They also use a number of other pools in the area for
their program.
o Elite Swim Club – 20 kids – swim late evening during the school year.
o Special Olympics – utilize the pool in the early afternoon one day a week during
the summer.
o YMCA – use the pool for meets two weekends during the summer.
The new aquatic center would host local, high school dual/tri meets but not larger district
or regional meets or events.
The high school swim team has between 50 and 60 members and they swim from August
through February. They usually host 5 meets a season. Many of the swimmers would car
pool to a new aquatic center.
COMMUNITY INPUT
City of University Park, TX
Aquatic Center Feasibility Study *
Page 49
High school water polo is a growing sport in Texas and will be a sanctioned sport in the
near future.
The existing high school pool is 50 years old and is in need of significant improvements.
Key amenities that the School District would like to see in a new aquatic center include:
o A minimum of an 8 lane, 25 yard competitive pool for swimming. Ideally the pool
should be able to support water polo as well which would require a 25 yard by 25
meter pool.
o Spectator seating on both sides of the pool with a maximum of 400 seats
o Dedicated school locker rooms.
o Adequate deck space for teams and coaches as well as meets.
o Separate diving well with 1 and 3 meter diving boards.
o Coaches’ office.
o Adequate storage.
o A meet/timing room.
Focus Groups
The following focus group session were held on September 23rd and 24th:
Competitive Swim Teams
Dallas Masters Swim Team
Seniors
Holmes Aquatic Center Users
Curtis Park Neighborhood Residents
Highland Park School District Facilities Committee
Key findings:
The competitive swimming programs indicated that the facility should have two pools one
of which is a 25 yard by 25 meter competitive pool and the other a warm water leisure
pool. There is a strong demand for pool time for USA swim teams. Diving is a very small
sport but there is strong growth in water polo. Some groups mentioned the desire for a 50
meter pool. There was also a desire for dry-land training space. The rates that are charged
for pool use are an issue. They cannot be increased much beyond the current level. Most
swim team kids are dropped off and picked up at the end of practice.
The School District may need to look at other sites besides Curtis Park. They should
consider partnering with SMU on their new pool.
COMMUNITY INPUT
City of University Park, TX
Aquatic Center Feasibility Study *
Page 50
The Curtis Park neighborhood residents are not against the idea of an indoor pool in the
community, they just do not want to see it built in Curtis Park. There will be a loss of green
space, and they are concerned about traffic, safety and parking. The City and School
District should look at other sites or the District should purchase additional land next to the
high school.
There is concern that a pool that is shared by the School District and the City would be
dominated by school uses.
The School District should consider renting pool time from the YMCA or SMU to meet
their needs.
The seniors would be excited about having an indoor pool available for year round
swimming but they are not sure of the overall need in the community and there is concern
with the cost to build and operate the facility.
There is recognition that the School District needs additional classroom space at the high
school and this will likely require a new pool to be built elsewhere.
Any new indoor pool should only be open to City and School District residents.
There are traffic, safety and parking concerns with the Curtis Park site. Also the cost to
build and operate a new indoor pool is a major issue.
Existing users of the Holmes Park Aquatic Center want to make sure that an indoor pool
on the site would not have a negative impact on the existing outdoor pool.
An indoor pool that will serve community needs has to have another body of water besides
just a competitive pool. This should be a warm water pool.
Community Meeting
On the evening of September 24th, an open community meeting was held at City Hall. The meeting
had over 150 people in attendance with overwhelming opposition to building a new indoor pool in
Curtis Park.
Key Comments Included:
There is a petition with 1,000 signatures opposing an indoor aquatic center in Curtis Park.
COMMUNITY INPUT
City of University Park, TX
Aquatic Center Feasibility Study *
Page 51
The School District needs to keep the pool on the high school campus.
Rather than build a new pool the School District should partner with the YMCA and/or
SMU to utilize their facilities.
Other sites in the community need to be investigated.
The City should not have to bear the total cost for operating the center.
There are a number of major concerns with the idea of building an indoor aquatic center in
Curtis Park. This includes:
o Traffic congestion around the site
o Loss of park green space and trees
o Parking needs for the center
o Safety of school children
o Size and magnitude of the building
o Capital and operational costs
The City needs to complete the following studies on the project:
o Traffic study
o Environmental impact study
o Survey of City residents
o Legal assessment of the project and the partnership between the City and School
District.
BUILDING PROGRAM
City of University Park, TX
Aquatic Center Feasibility Study *
Page 52
Section III – Building Program
The following is a brief assessment of the Highland Park High School pool as well as the Holmes
Aquatic Center. In addition there is a recommended program for a new indoor aquatic center in
University Park.
Assessment of existing Highland Park HS Pool
Located within the main building of Highland Park High School, the existing competition pool
consists of a 6-lane, 25 yard tank which varies in depth from 3’-6” to 12’. The tile pool finish and
tile deck finish represent the finest and longest lasting finishes available even by today’s standards.
The structural condition of the pool’s shell appears to be in very good condition, no visible cracks
were observed. There are four post starting blocks at the deep end of the pool. The water depth at
the shallow end does not meet USA Swimming standards for racing starts from starting platforms
so the existing deck inserts for the starting blocks should never be utilized. While there are two 1-
meter dive stands, only one of the stands dive boards was positioned for use. The pool’s floor
profile in regards to depth and length requirements for 1-meter dive boards appears to comply with
Texas Department of Health Standards for Pools and Spas but was not physically confirmed. It
was not part of this scope to verify if the main drains are VGB (Virginia Graeme Baker Pool and
Spa Safety Act) compliant. Such compliance requires the pool to be equipped with anti-
entrapment main drains which includes covers that meet ASME/ANSI A112.19.8 performance
standard, the main drains to be interconnected and drain pipe connections to the main drains at a
distance from top of pipe to bottom of main drain cover that meets at least 1.5 times the pipe
diameter. The original design of pools of this age generally do not comply with this requirement
and must have the main drain piping modified. There was not any evidence that the main drain
piping had been modified.
While the water depth at the shallow end of the pool would support water aerobics, the shallow
depth prevents the pool from supporting water polo which requires a minimum 6 foot depth. The
sport of water polo in high schools was moved from a fall event to a spring event so it would not
conflict with competitive swimming. In the last 5 years water polo has seen a major growth spurt
at the Texas high school level. Water polo is currently played at 100+ high schools in Texas and
efforts are underway to make it a UIL sanctioned high school sport in Texas.
The pool filtration system should be pulling water from both the surface rim flow gutter and the
main drains. However, at the time of the visit for this report the pool water level was too low for
surface rim flow into the gutter. The pool water clarity at the time of the visit for this report was
somewhat cloudy but overall good. The filtration system consists of three Pentair Triton high rate
sand filters connected in parallel. The pool mechanical room’s limited room height and overall
size severely limits options for alternate and better filtration systems. The plastic or fiberglass
surge tank container is undersized for a pool of this size. An overflow pipe connected near the top
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of the tank and drained to a building drain prevents the tank from overflowing into the room. Pool
chlorine and acid chemicals are stored in the same room which is causing deterioration of all the
metals in the room. It is highly recommended that such chemicals be stored in separate rooms that
are mechanically vented to the building exterior.
The natatorium seats an estimated 300 people and offers seating on both sides of the pool.
However, the meet managers enclosed area located within the seating obstructs the vision of
observers sitting on either side of it.
The boys and girls locker rooms are located beneath the school’s main floor and are only accessible
via stairs. The locker rooms and toilets do not meet ADA requirements as far as accessibility from
the pool, dressing/locker, showers, etc. The locker rooms are shared between high school
swimmers and adult master swim users. Located on the same floor is a small weight room to
support the competitive swimmers.
Assessment of Holmes Aquatic Center
Located in University Park’s Curtis Park, the existing Holmes Aquatic Center consists of a 50-
meter pool, open flume water slide with deck level run out, shallow water children’s pool, splash
pad and various shade structures. The 50-meter pool has been modified for the addition of pool
steps on the east end which impedes into two of the seven lanes. The pool is not used for
competition swim purposes but the Dolphin Swim Team does practice at the facility. The ADA
entrance is via a ramp on the south side of the pool. The deep end of the pool includes a 1-meter
and 3-meter diving board. It is said that it is tradition for a UP’s child’s first jump off the 3-meter
to be considered a rite of passage while growing up in UP.
The entrance to the Holmes Aquatic Center includes a small ticket office, small single toilets, small
concession, and pool mechanical room supporting the slide and splash pad. The building’s
foundation has experienced settlement which is evident by wide cracks in the CMU walls, falling
CMU and shift in the door frame of the door to the ticket office. Corrective measures need to be
taken soon to ensure the structural integrity of the building and to avoid injury to staff and/or
patrons.
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The main toilets and locker rooms are located at the west end of the complex which is near the
deep end of the 50-meter pool. This presents a safety hazard for having small children walk near
deep water every time they need to access the toilet room. The facility does not offer a private first
aid room which provides a space out of the heat for injured patrons to rest.
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City of University Park, TX
Aquatic Center Feasibility Study *
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New Indoor Aquatics Center
Based upon input from the stakeholder meetings, focus group sessions and community meeting,
the existing Highland Park High School competition pool should be replaced by an indoor
competition 25 yard x 25 meter pool (10 yard lanes/8 meter lanes) with a minimum depth of 6 feet
at the shallow end and 12 feet at the deep end and two 1-meter dive boards. The pool depths allow
for competitive swim starts from starting blocks at both ends of the 25 yard and 25 meter swim
directions. In addition to supporting 25-yard and 25-meter competitive swim events, the pool
dimensions would support water polo and dive & synchronized dive events. Deck area would be
equal to or slightly larger than the deck at the existing pool. Seating for 300 on one side of the
pool.
Support areas for the pool would include community locker rooms, six family change rooms, two
team rooms of 1,000 sq.ft. each, 600 sq.ft. meet room (divisible into two rooms that could be
reservable party rooms), coaches office, 1,000 sq.ft. weight and cardio room to support competitive
swimmers, and mechanical space to support pool equipment. A concessions or vending area could
also be included.
With a minimum water depth of 6 foot and a cool water temperature that is desired by competitive
swimmers, the competition pool would not adequately support the general population in terms of
indoor leisure and exercise. Therefore, the natatorium should also include a warmer water leisure
pool which may include zero depth entry, water resistance exercise, water aerobics exercise,
interactive water features, water slide, climbing wall, lap swim, water basketball and water
volleyball. This pool should be approximately 3,500 square feet of water area.
Based upon a 6,150 sq.ft. competition pool and 3,500 sq.ft. leisure pool, the recommended
supporting pool deck area is between 10,000 and 14,500 sq.ft. and a code bather load of 480 users.
The minimum toilet fixture count is as follows:
Females Males
Water Closets 5 3
Urinals 0 3
Lavs 3 3
Showers 3 3
The entire building as well as the pools themselves would meet all ADA requirements and the
facility should be designed to meet at least a LEED Silver designation.
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City of University Park, TX
Aquatic Center Feasibility Study *
Page 56
A tabulation of building areas are as follows:
Component Square Footage
Competition Pool (25 yard x 25 meter/Diving) 6,150
Leisure Pool 3,500
Deck Area 14,000
Seating (300) 2,400
Student/Swimmer Locker Rooms 2,000
Public Locker Rooms 2,000
Family Change Rooms (6) 500
Meet Room/Party Room (divisible) 600
Weight Room 1,000
Coaches Office 120
Aquatic Managers Office 120
Lifeguard/First Aid Room 200
Lobby 1,000
Control Desk 200
Concessions/Vending 400
Pool Storage 500
Pool Mechanical Room 1,000
Misc. Circulation & Building support (20%) 7,138
Total 42,828
It should be recognized that once a concept plan is developed for the aquatic center, the square
footage noted above could vary.
Parking
The parking requirements for the aquatic center are based on the bather load number of 480,
staffing levels and spectator seating.
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Expected Peak Use – Swim team practices and leisure pool in use.
Use Number of Users Number Per
Vehicle
Number of vehicles
Parking
Competitive Pool 60 3 20
Leisure Pool 300 3 100
Staff 8 1 8
Spectators 20 3 7
Total 388 135
Maximum use (when the center is being used for a swim meet and the leisure pool is in full use)
would only likely occur 6-7 times a year. This could push the parking load to 270 spaces but this
could be managed by off-site parking and/or reducing program use of the pool during these time
periods.
The expected peak use of the center would be late afternoon to early evening on weekdays and
mid-day to late afternoon on weekends.
Note: This assumes that all users would drive to the center and does not account for people walking
or by bicycle. If as few as 20% of the pool users used these other forms of transportation, the
parking requirements could drop by approximately 25.
It should also be noted that for a number of the competitive swim groups, parents simply drop off
their child and then return to pick them up. Having a drop-off/pick-up lane near the front entrance
to the center will be essential.
Programmatic Uses
An aquatic center with the amenities noted above would be able to support a variety of aquatic
activities and events including:
Competition Pool
The primary use of this pool would be to support a variety of competitive aquatic activities with a
focus on high school use. However, this pool would also serve a wide range of public uses from
programs to open swim.
Competitive Uses:
High School Swim – Practice & Dual Meets
High School Dive – Practice & Dual Meets
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High School Water Polo – Practice & Informal Meet
USA Swimming – Practice (potentially a small meet)
USA Diving – Practice (potentially a small meet)
USA Water Polo – Practice (match)
USA Synchronized Swimming – Practice
Masters Swimming – Practice (potentially a small meet)
Public Programs & Recreation:
Learn-to-Swim Program (youth & adult)
Aqua Aerobics (shallow water & deep water)
Diving Lessons
Lifeguard Training
Stroke Refinement (youth & adult)
Adult/Youth Multi-Sport (triathlon)
Open Swim (can be enhanced with inflatable play features)
SCUBA Instruction
Water sports – kayaking, etc.
Leisure Pool
Leisure pools are often considered as being just an amenity for open swim and relaxation when in
fact this body of water functions as a program pool as well.
Competitive Uses:
Warm-Up/Cool Down Lanes
Public Programs & Recreation
Open Swim
Warm Water Lap/Warm-Up Swimming
Learn-to-Swim Program (youth & adult)
Aqua Aerobics
Water Walking
Therapy – non medical
Special Needs Program
Relaxation
Birthday Parties
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Why Two Pools?
One of the questions that is frequently asked is why there is a need to have two separate bodies of
water and won’t a single tank serve both the needs of competitive activities and recreational
swimming? There are a number of reasons that two pools are being recommended and why they
are different in their size and configuration.
Time Demands – When an aquatic center is going to serve the needs of competitive activities for
the high school as well as other community based groups, much of the prime time of the facility
will be occupied by these groups, leaving little time for general public use. A second pool will
provide time for a stronger focus on community programs and activities.
Water Depth – With a minimum depth in the competition pool of 6 feet (which is required for
competitive swimming), it is simply too deep for many programmatic uses. This includes lower
level learn to swim classes, aqua exercise classes, water walking and many open swim
opportunities.
Water Temperature – Another primary issue is water temperature. For the competition pool the
water temperature will be between 79 and 81 degrees. This is a great temperature for competition
but way too cold for many programmatic uses where the water temperature is 86 to 88 degrees.
This is especially true for younger children, seniors and any special needs populations.
Revenue – The reality is that generating sufficient revenue to offset most of the cost of operation
of indoor aquatic facilities is always a challenge. Despite its strong use for competitive activities,
the competitive pool does not traditionally generate a robust revenue stream, especially from use
by the general public. On the other side, a leisure pool will draw from a much larger and more
diverse market, commands a much higher fee value and increases not only open swim but also
program use of the facility. The presence of the leisure pool will have a positive impact on overall
revenues for the facility as a result.
Location
If the new natatorium were to be located within Curtis Park and adjacent to the existing Holmes
Aquatic Center, some amenities would be shared between the two facilities making the whole
complex a more enjoyable experience for the users and economically more sustainable than the
two facilities would standing on their own. For example, a new main entrance would replace the
existing Holmes entrance that is structurally unsound. The new entrance would be centrally located
such to serve visitors to both the outdoor aquatic center and new indoor aquatic center. This
reduces having control/ticket staff at two independent swim centers. The concessions would be
shared between the outdoor and indoor aquatic centers. This would make the concessions more
economically sustainable which could result in greater inventory of menu options. The new toilets
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would be centrally located within the aquatic complex eliminating the need to take small children
near the deep end of the pool to go to the toilet.
The new natatorium could also be positioned such that large overhead doors could be opened and
the deck area of the outdoor pool would extend into the natatorium. This would provide much
needed shade for users at the east end of the 50-meter pool and making the complex a more
enjoyable experience for the users. The new indoor leisure pool would add a missing component
to the existing Holmes Aquatic Center turning it into a true Family Aquatic Center.
Site Requirements
Since there is not a designated site for the proposed aquatic center, understanding the necessary
land requirements for the building, parking and needed set-backs is important.
Building – The structure is estimated to be approximately 43,000 SF and will have to be built on
a single level due to the two pools and the required support amenities. This will require
approximately 1 acre to accommodate.
Parking – Figuring that approximately 120 parking stalls will be necessary to support the center,
but not knowing if there will be surface, structured or a combination of such parking, an area of ¾
to as much as 1 acre will be needed.
Set-Backs – Realizing that the building will need to have some set-backs from any streets or other
amenities, this could take up as much as ½ of an acre (depending on the site).
As a result the aquatic center ideally needs a site of between 2.5 and 3 acres. This is the site size
that is recommended, but due to the lack of available open land areas in the Primary Service Area,
adapting the aquatic center to limited space will likely be required.
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City of University Park, TX
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Section IV – Capital Cost Estimate
The following is a preliminary capital cost estimate for the aquatic center based on the building
program that has been determined. This cost estimate was developed by Water Technology, Inc.
in consultation with Stantec, the School District architect.
It should be noted that this cost estimate represents 2014 pricing and will need to escalate to reflect
the actual anticipated date of construction. Since there is not a designated site for the facility, site
costs contain only a general estimate for utilities. Once a site had been determined this aspect of
the project cost estimate will need to be adjusted. The estimate also only has a cost provision for
surface parking but based on the final location for the center, a parking structure (either above
ground or below) may be necessary. This cost will then need to be added to the project estimate.
It is also important to note that no cost has been shown for any possible site acquisition fees.
At this point a 10% contingency has been shown to cover unforeseen costs.
It must be recognized that a more definitive and exacting cost estimate will need to be completed
once a site is determined for the center and a concept and site plan has been developed. This could
impact the cost estimate noted below.
CAPITAL COST ESTIMATE
City of University Park, TX
Aquatic Center Feasibility Study *
Page 62
ORDER OF MAGNITUDE PROJECT COSTS
Aquatic Facility
University Park Aquatics Center Water Technology Inc.
Indoor Family Aquatic Center December 5, 2014
University Park, Texas Project Phase: Feasibility Study
Div/Sec Description Units Quantity Unit Cost Cost
Aquatics
Indoor 25 yard Competition Pool
Multipurpose Program Lap Pool (8 lane) SF 6150 250 $1,537,500.00
Competition Equipment LS 1 55000 $55,000.00
Moveable Bulkhead 5 feet EA 0 140000 $0.00
Diving 1 Meter EA 2 15000 $30,000.00
Timing and Scoreboard LS 1 55000 $55,000.00
Program equipment LS 1 18000 $18,000.00
Subtotal $1,695,500.00
Indoor Leisure Pool
Multipurpose Program Leisure Pool SF 3500 300 $1,050,000.00
Spray Play Equipment LS 1 55000 $55,000.00
Interactive Play Structure LS 1 200000 $200,000.00
Water Slide LS 1 155000 $155,000.00
Subtotal $1,460,000.00
Aquatic Subtotal $3,155,500.00
Architectural
SF 315 33178 $10,451,070.00
Theme Development LS 0 0 $0.00
Subtotal $10,451,070.00
Order of Magnitude Cost Summary
Subtotal: Pool components and general costs $13,606,570.00
Site Utilities Allowance 1 $400,000 $400,000
Surface Parking Each 120 $2,500 $300,000
Owner Furnished Items (deck furniture, safety equipment, floatables, etc.)Allowance 0.3%$13,606,570 $34,016.43
Concessions Equipment (minimal heat & serve equip, NO grill or frying)Allowance 1 $75,000.00 $75,000.00
Project Fees & Permitting - (A&E, Permitting, Surveys, Geo-tech, Testing)Allowance 7.0%$13,606,570 $952,459.90
Contingency 10.0%$13,606,570 $1,360,657.00
Construction Escalation Factor (Not included for 2014)Allowance 0.0%$13,606,570 $0.00
Site Acquisition LS 100.0%$0 $0.00
Total Project Cost $16,728,703.33
Natatorium - Lobby, Deck, Change/Toilets, Offices,
Concessions, Pool Mech., Storage, Utilities, N.I. Pools
BUSINESS PLAN
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Aquatic Center Feasibility Study *
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Section V – Business Plan
The following business plan has been developed for the proposed University Park Aquatic Center.
The following are the basic parameters for the business plan.
2017 or later will be the first year of operation.
This pro-forma estimate is based on a preliminary program plan (list and size of
components in the facility) but without the benefit of a design concept for the facility.
No designated site for the aquatic center has yet to be identified.
The aquatic center will be operated by the City of University Park with use by the Highland
Park School District for swim team and other programs at no cost.
The facility will only be open to all residents of the Highland Park Independent School
District and their guests.
Revenue and use projections are predicated on the center accepting charge cards for all
admissions and services as well as electronic funds transfer for annual passes.
The facility will have an active marketing plan to sell annual passes to the center.
The fees, use and revenue estimates are reasonably aggressive.
Both pools will be guarded for any use including school use and rentals to swim teams etc.
The competitive pool will continue to be utilized by other community based swim teams
and groups on a rental basis.
It is projected that the aquatic center could have varied hours of operation depending on
the season of the year.
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Aquatic Center Feasibility Study *
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Division I - Expenditures
Expenditures have been formulated based on the costs that are typically included in the operating
budget for this type of facility. The figures are based on the size of the center, the specific
components of the facility and the projected hours of operation. Actual costs were utilized
wherever possible and estimates for other expenses were based on similar facilities in Texas. All
expenses were calculated as accurately as possible but the actual costs may vary based on the
design, operational philosophy, and programming considerations adopted by staff.
Aquatic Center Description – Competitive pool (25 yard x 25 meter) with seating for 300,
leisure pool with slide and other elements, meet room/party room, weight room, student and
public locker rooms and administration area – Approximately 42,828 sq.ft.
Operation Cost Model:
Personnel Center Budget
Full-Time $149,175
Part-Time $447,930
TOTAL $597,105
Commodities Center Budget
Office Supplies (forms, paper, etc.) $4,000
Chemicals (pool/mechanical) $20,000
Maintenance/Repair/Materials $10,000
Janitor Supplies $10,000
Rec. Supplies $5,000
Uniforms $2,500
Printing/Postage $5,000
Pro Shop $2,000
Other $2,000
TOTAL $60,500
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Contractual Center Budget
Utilities (elect.-gas)8 $171,312
Water/Sewer $15,000
Insurance (property & liability) $20,000
Communications (phone) $2,000
Contract Services9 $25,000
Rent Equipment $2,000
Advertising $3,000
Training (staff time) $3,000
Conference $500
Trash Pickup $3,000
Dues & Subscriptions $1,000
Bank Charges (charge cards, EFT) $20,000
Other $2,000
TOTAL $267,812
Capital Center Budget
Replacement Fund $15,000
TOTAL $15,000
All Categories Center Budget
Personnel $597,105
Commodities $60,500
Contractual $267,812
Capital $15,000
TOTAL EXPENSE $940,417
NOTE: Line items not included in this budget are exterior site maintenance and vehicle costs.
8 Rates include electric and natural gas and are based on $4.00 a square foot. It should be noted that rates for electric
and gas has been very volatile and could result in a substantially higher cost for utilities over time.
9 Contract services cover maintenance contracts, control systems work, and contract labor.
BUSINESS PLAN
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Aquatic Center Feasibility Study *
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Graphic Representation of Total Expenses:
$597,105
$60,500
$267,812
$15,000
Total Expense -$940,417
Personnel
Commodities
Contractual
Capital
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City of University Park, TX
Aquatic Center Feasibility Study *
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Staffing Levels:
Full-Time Positions Positions Total
Aquatic Center Manager 1 $45,000
Aquatics Coordinator 1 $35,500
Maintenance Worker 1 $30,000
Salaries $110,500
Benefits (35%) $38,675
TOTAL 3 F.T.E. $149,175
Part-Time Positions Rate/Hour Hours/Week
Front Desk Cashier $10.00 139
Head Lifeguard $14.00 48
Lifeguard $10.50 390
Custodian/Maintenance $10.00 42
Program Instructors10
Aquatics Variable $57,045
General Variable $8,160
Salaries $407,209
Benefits (10%) $40,721
TOTAL $447,930
Note: Pay rates were determined based on wage scales for the City of University Park and the
Holmes Aquatic Center. The positions listed are necessary to ensure adequate staffing for the
center’s operation. The wage scales for both the full-time and part-time staff positions reflect
an anticipated wage for 2017.
10 Program instructors are paid at several different pay rates and some are also paid per class or in other ways. This
makes an hourly breakdown difficult. General programs consist of birthday parties and first aid. Aquatics includes
learn to swim, aqua fitness and special classes.
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Aquatic Center Feasibility Study *
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$60,500
$267,812
$15,000
$149,175
$447,930
$597,105
Personnel Break-Out
Commodities
Contractual
Capital
Full-Time
Part-Time
BUSINESS PLAN
City of University Park, TX
Aquatic Center Feasibility Study *
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Division II - Revenues
The following revenue projections were formulated from information on the specifics of the
project and the demographics of the service area as well as comparing them to state and national
statistics, other similar facilities and the competition for aquatic services in the area. Actual figures
will vary based on the size and makeup of the components selected during final design, market
stratification, philosophy of operation, fees and charges policy, and priorities of use.
Revenue Projection Model:
Fees Center Budget
Admissions $58,500
Month to Month $209,736
Annuals11 $100,250
Corporate/Group $10,000
Rentals12 $72,740
TOTAL $451,226
11 Figures are based on an active program to promote the sale of annual passes.
12 Rentals are based on the following:
Classroom/Party $50x 2/wk x 50 wks = $5,000
Competitive Pool
Dallas Masters $36 (6 lanes) x 1hr x 5 days x 48 wks = $8,640
Dallas Mustangs $48 (8 lanes) x 3.25 hrs x 5 days x 48 wks = $37,440
Elite Swim Team $36 (6 lanes) x 1.25 hrs x 5 days x 48 wks = $10,800
Meets $70 x 6hrs x 8 meets = $3,360
Leisure Pool $150/hr x 1 hr/wk x 50 wks = $7,500
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Programs13 Center Budget
Aquatics $154,005
General $91,200
Contract Programs $1,000
TOTAL $246,205
Other Center Budget
Pro-Shop $2,500
Special Events $2,000
Vending $5,000
TOTAL $9,500
All Categories Center Budget
Fees $451,226
Programs $246,205
Other $9,500
TOTAL REVENUE $706,931
13 General programs consist of birthday parties and first aid. Aquatics includes learn to swim, aqua fitness and other
programs.
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Graphic Representation of Total Revenue
$451,226
$246,205
$9,500
Total Revenue -$706,931
Fees
Programs
Other
BUSINESS PLAN
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Aquatic Center Feasibility Study *
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Division III - Expenditure - Revenue Comparison
Category Center Budget
Expenditures $940,417
Revenues $706,931
Difference -$233,486
Recovery Rate 75%
This operations pro-forma was completed based on the best information available and a basic
understanding of the project. However, there is no guarantee that the expense and revenue
projections outlined above will be met as there are many variables that affect such estimates that
either cannot be accurately measured or are not consistent in their influence on the budgetary
process.
Future Years: Expenditure - Revenue Comparison: Expenses for the first year of operation of
the center should be slightly lower than projected with the facility being under warranty and new.
Revenue growth in the first three years is attributed to increased market penetration and in the
remaining years to continued population growth. In most aquatic facilities the first three years
show strong growth from increasing the market share of patrons who use such facilities, but at the
end of this time period revenue growth begins to flatten out. Additional revenue growth is then
spurred through increases in the population within the market area, a specific marketing plan to
develop alternative markets, the addition of new amenities or by increasing user fees.
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Division IV - Fees and Attendance
Projected Fee Schedule: The fee schedule is based on only residents (and their guests) of the
Highland Park Independent School District being able to use the center. Revenue projections and
attendance numbers were calculated from this fee model.
Category Daily Month to
Month14
Annual
(Prepaid)
Res Guest Resident Only Resident Only
Adults $8.00 $9.00 $20 $200
Youth (3-17 yrs) $6.00 $7.00 $15 $150
Seniors (60+) $6.00 $7.00 $15 $150
Family15 N/A N/A $45 $500
Rentals $50/hr Meet/Party room
Competitive Pool
$6.00/Lane/hr
$70/hr
Leisure Pool
$150/hr pool (0-50 persons)
$200/hr pool (51-100 persons)
$250/hr pool (101-150 persons)
Admission Rate Comparisons: The above rates were determined based on other public indoor
aquatic facilities in the Dallas area. The proposed rates are generally higher than other rates for
similar facilities but represent a fee for 2017 or later.
14 Month to Month requires an auto debit for a bank/charge account and a prepayment of 1 month. The monthly fee
is automatically deducted on the 1st of each month for the following month.
15 Includes 2 adults and up to four youth, each additional adult would be 50% of the stated rate and each additional
youth would be 50% of the stated rate.
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Attendance Projections: The following attendance projections are the basis for the revenue
figures that were identified earlier in this report. The admission numbers are affected by the rates
being charged, the facilities available for use and the competition within the service area. The
figures are also based on the performance of other similar facilities in other areas of the country.
These are averages only and the yearly figures are based on 360 days of operation.
Yearly Paid Admissions Description Facility
Daily 20 admissions/day 7,200
Month to Month 628/12 months sold annually 65,312
Annual16 300 sold annually 31,200
Total Yearly 103,712
Total Daily 288
NOTE: The 928 month to and annual passes are based on selling passes to approximately 8% of
the households (11,609 projected in 2014) in the Highland Park Independent School District.
NOTE: Attendance for other events, programs, and spectator functions is more difficult to predict
but a best guess estimate is approximately 2.5 times the number of paid admissions. Indoor aquatic
centers are traditionally the busiest from November to March and mid-June to mid-August and
are slow from April to early June and again from mid-August to the end of October. Weekdays
between the hours of 3pm and 7pm are the busiest times of the week and weekends are also very
busy during the winter months. In contrast mid-morning and early afternoon on weekdays are
usually slow as well as weekends during the summer months (especially Sundays).
16 Admissions for pass holders were figured based on 104 visits for annual passes per year. Family admissions are
counted as one admission.
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Hours of Operation: The projected hours of operation of the aquatic center are as follows:
Hours usually vary some with the season (longer hours in the winter, shorter during the summer),
by programming needs, use patterns and special event considerations.
Days Hours
Monday - Friday 5:00am – 9:00pm
Saturday 7:00am – 8:00pm
Sunday 10:00am – 6:00pm
Total Hours Per Week 101
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Division V - Project Recommendations
The following section details specific recommendations for the University Park Aquatic Center
project. Remarks are grouped by areas of interest.
Programs and Facilities: The design, image and quality of an aquatic center has a direct impact
on its ability to attract and keep customers. Thought should be given to the building layout as it
pertains to crowd control and access, during the design phase of the project. A visible open design
which highlights the different activity areas and encourages participation from the user as well as
the non-user, is essential to generating community excitement and revenue. As much natural light
as possible needs to be incorporated into the design while not compromising safety or the needs
of competitive swimming, and promoting and maintaining energy efficiency in every way
possible. The intent is to build a "smart building" that gives the City of University Park and the
Highland Park Independent School District the most for their money and the user a sense of quality
and value.
Pool- The hottest trend in aquatics is the leisure pool concept. This idea of incorporating slides,
current channels, fountains, zero depth entry and other water features into a pools design has
proved to be extremely popular for the drop-in user. The age of the conventional pool in most
recreational settings has greatly diminished. Leisure pools appeal to the younger kids (who are
the largest segment of the population that swims) and to families. These types of facilities are able
to attract and draw larger user numbers who stay longer to utilize such pools. This all translates
into more use and revenue. Of note is the fact that patrons seem willing to pay a higher admission
fee for the use of a leisure pool. The sale of annual passes and especially family annual passes is
also tied to the appeal of the leisure pool.
Programs- Special events and swim meets are an important aspect of any facility but they are
difficult to base consistent revenue on. Beyond School District meets, they can be very disruptive
to users and care must be taken to evaluate the benefits and problems caused by such activities.
The revenues generated from these activities are not always worth the time and effort to put them
together. The center should not be designed specifically to handle the once a year event or activity
but should have the versatility to adapt to these needs within reason. Long term programming and
facility needs of the community, businesses, and special interest groups should be identified and
integrated into the operations plan for this facility.
The success of indoor aquatic centers is dependent on developing a broad based appeal to the
general public as well as servicing the needs of school swim teams and other organizations. The
needs of youth, seniors, and families must be considered and their individual concerns and issues
addressed. Programs that are intergenerational in nature and those that are specifically oriented
towards certain population segments will both need to be developed. The needs of the business
community must also be considered if this market is to be developed.
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Consideration should be given to contracting for certain programs or services, especially those that
are very specialized in nature. Any contracted programs or services should require a payment of
a percentage of the fees collected (at least 30%) back to the center.
Budget and Fees: The success of this project depends on a number of budget factors, which need
special consideration. An operational philosophy must be developed and priorities for use must
be clearly identified. The revenue figures contained in this document are based on the principal
that the facility will have a balance between competitive swimming, drop in use and programmed
activities. A goal of consistently covering 70%-75% of operational expenses with revenues should
be attainable but there is virtually no possibility of recovering all operating expenses through
facility revenues unless the Highland Park Independent School District is willing to share in some
of the operational costs of the center. However, it must be realized that virtually all indoor aquatic
centers that have been built in the last twenty years are not covering their operating expenses with
revenues. Maximizing revenue production should be a primary goal. Care must be taken to make
sure that a fees and charges policy is consistently followed. No form of revenue production should
be given away. A policy should be developed that requires programs and activities which take
place in the facility to cost back a percentage of their use in revenue to the building’s operation.
Capital replacement fund- A plan for funding a capital replacement program should be developed
before the center opens. The American Public Works Association recommends between 2% and
4% of replacement cost be budgeted annually for capital items. Costs for maintenance and contract
services should be lower than the amount budgeted for the first year since most equipment will
still be under warranty. The amount that is shown for capital replacement in the budget will not
be enough over the long term to fund needed improvements and repairs after the first 3 years.
Fees- The revenue projections were based on the concept of City of University Park and Highland
Park Independent School District use only (other than for rentals to swim teams). The proposed
fee structure is aggressive and definitely at the high end compared to other facilities in the Dallas
area.
A senior discount fee schedule was developed for the center, but it should be considered as a
marketing tool rather than a discount based on need. Another option is to offer a limited morning
or daytime discount rate that would be available to anyone using the center during this slower
period of the day. This would work much like a senior discount without having to label it as one.
To promote the sale of month to month passes it is absolutely essential that a system be set up that
allows for the automatic withdrawal from the pass holder’s bank/credit card account of the monthly
rate. Without this option it will be very difficult to meet the projected sales of passes. In addition,
charge cards need to be accepted for all programs and services offered by the center. A
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computerized registration process must also be introduced to speed registration transactions and
improve annual pass management.
Pre-selling month to month/annual passes – Approximately 3 to 6 months before the center opens
there must be a program in place to begin the pre-sale of “charter passes” with a savings incentive
to promote sales. A goal should be to pre-sell between 25% and 50% of all budgeted passes prior
to opening the center.
Marketing plan- A marketing plan for the facility and its programs is essential. This document
should target specific markets, programs, facilities and user groups. It needs to be an active
document that is utilized by the facility manager to guide all marketing efforts. This plan should
be updated yearly. Special emphasis must be placed on promoting the sale of annual passes to
establish a strong revenue base.
Staffing- Staffing costs are the biggest single operating expense and alternative options need to be
investigated if costs are to be significantly reduced. The use of volunteers, trading facility use for
labor and other similar ideas, deserve consideration as methods to reduce staffing budgets. The
pay rates for both part-time and full-time personnel were determined based on the need to attract
well-qualified employees and minimize staff turnover rates. It is important to budget for an
adequate level of staffing in all areas. One of the biggest mistakes in operations comes from
understaffing a center and then having to come back and ask for more help later. Maintenance
staffing is of particular concern and is most often where cuts are made. Detailed job descriptions
should be written for all staff and areas of responsibility need to be clearly defined. An adequate
training fund is essential to a well-run center. An emphasis needs to be placed on the importance
of safety, image and customer service in all training programs.
The key to opening an aquatic center and have it operate smoothly is hiring the necessary staff
well in advance and having them well organized, properly trained and comfortable with the
building’s features. They need to be ready to hit the ground running with policies and procedures
in place, and a marketing and maintenance program under way.
Partnership Agreement- If this project is to move forward there will need to be a formal IGA signed
between the City of University Park and the Highland Park Independent School District regarding
where the center will be built, capital cost responsibilities, long term capital improvements,
ownership and operational responsibilities as well as specific priorities of use.
BUSINESS PLAN
City of University Park, TX
Aquatic Center Feasibility Study *
Page 79
Division VI – Business Plan Appendix
Part-Time Staff Hours
Program Revenue Projections
Fee Revenue Projections
BUSINESS PLAN
City of University Park, TX
Aquatic Center Feasibility Study *
Page 80
Part-Time Staff Hours:
Front Desk Cashier (Fall/Winter/Spring-37 wks)
Days Time Hours Employees Days Total Hours/Week
Mon-Fri 4:30A-1:00P 8.5 1 5 40
1:00P-3:00P 2 1 5 10
3:00P-8:00P 5 2 5 50
8:00P-9:00P 1 1 5 5
Saturday 7:00A-1:00P 6 1 1 6
1:00P-8:00P 7 2 1 14
Sunday 10:00A-1:00P 3 1 1 3
1:00P-6:00P 5 2 1 10
TOTAL 138
Front Desk Cashier (Summer/Holidays-15 weeks)
Days Time Hours Employees Days Total Hours/Week
Mon-Fri 5:00A-1:00P 8 1 5 40
1:00P-7:00P 6 2 5 60
7:00P-9:00P 2 1 5 10
Saturday 7:00A-1:00P 6 1 1 6
1:00P-8:00P 7 2 1 14
Sunday 10:00A-1:00P 3 1 1 3
1:00P-6:00P 5 2 1 10
TOTAL 143
Custodian/Maintenance
Days Time Hours Employees Days Total Hours/Week
Mon-Fri 4:00A-7:00A 3 1 5 15
8:00P-11:00P 3 1 5 15
Sat & Sun 6:00A-9:00A 3 1 2 6
6:00P-9:00P 3 1 2 6
TOTAL 42
BUSINESS PLAN
City of University Park, TX
Aquatic Center Feasibility Study *
Page 81
Lifeguard Staffing
Fall/Winter/Spring Season (37 wks)
Days Time Hours Employees Days Total Hours/Week
Mon-Fri 4:30A-9:00A 4.5 2 5 45
9:00A-1:00P 4 3 5 60
1:00P-3:00P 2 2 5 20
3:00P-8:00P 5 6 5 150
8:00P-9:00P 1 2 5 10
Saturday 6:30A-9:00A 2.5 2 1 5
9:00A-1:00P 4 3 1 12
1:00P-8:00P 7 6 1 42
Sunday 9:30A-1:00P 3.5 3 1 10.5
1:00P-6:00P 5 6 1 30
TOTAL 384.5
Summer Season (June, July, August & Holidays, 15 wks)
Days Time Hours Employees Days Total Hours/Week
Mon-Fri 4:30A-9:00A 4.5 2 5 45
9:00A-1:00P 4 3 5 60
1:00P-7:00P 6 6 5 180
7:00P-9:00P 2 2 5 20
Saturday 6:30A-9:00A 2.5 2 1 5
9:00A-1:00P 4 3 1 12
1:00P-8:00P 7 6 1 42
Sunday 9:30A-1:00P 3.5 3 1 10.5
1:00P-6:00P 5 6 1 30
TOTAL 404.5
BUSINESS PLAN
City of University Park, TX
Aquatic Center Feasibility Study *
Page 82
Head Lifeguard Staffing
Fall/Winter/Spring Season (37 wks)
Days Time Hours Employees Days Total Hours/Week
Mon-Fri 3:00P-9:30P 6.5 1 5 32.5
Saturday 1:00P-8:30P 7.5 1 1 7.5
Sunday 1:00P-6:30P 5.5 1 1 5.5
TOTAL 45.5
Summer Season (June, July, August & Holidays, 15 wks)
Days Time Hours Employees Days Total Hours/Week
Mon-Fri 1:00P-9:30P 8.5 1 5 42.5
Saturday 1:00P-8:30P 7.5 1 1 7.5
Sunday 1:00P-6:30P 5.5 1 1 5.5
TOTAL 55.5
NOTE: This schedule is based on a guard rotation concept and on utilizing the Head Lifeguard
in the rotation schedule (approximately 48 hrs. a week additional). Based on the pool's basic
program, schedule and estimated use patterns, this level of lifeguard staffing will be necessary to
ensure adequate protection for swimmers. This is an estimate of anticipated guard hours only and
actual needs could vary depending on the pool design, actual use patterns, and hours of operation.
BUSINESS PLAN
City of University Park, TX
Aquatic Center Feasibility Study *
Page 83
Aquatics Program Staffing
Swim Lessons
Season Staff Rate/Class Classes/Day Days Weeks Total
Summer $11.00 18 5 10 $9,900
Spring/Fall $11.00 12 2 15 $3,960
Winter $11.00 9 2 10 $1,980
TOTAL $15,840
Note: Classes are 45 minutes in length.
Water Aerobics
Season Staff Rate/Class Classes/Day Weeks Total
Summer $25.00 15 14 $5,250
Spring/Fall $25.00 15 26 $9,750
Winter $25.00 12 12 $3,600
TOTAL $18,600
Private Swim Lessons
Lessons/Week Staff Rate/Lesson Weeks Total
15 $11.00 45 $7,425
TOTAL $7,425
Lifeguard Training
Staff Staff Rate/Class Hours/Class Sessions Total
1 $20.00 33 3 $1,980
TOTAL $1,980
BUSINESS PLAN
City of University Park, TX
Aquatic Center Feasibility Study *
Page 84
Therapy Classes
Staff Staff Rate/Class Classes/Week Weeks Total
1 $30.00 6 40 $7,200
TOTAL $7,200
Miscellaneous
Staff Staff Rate/Class Classes/Week Weeks Total
1 $20.00 6 50 $6,000
TOTAL $6,000
Aquatic Program Staffing
Category
Swim Lessons $15,840
Water Aerobics $18,600
Private Swim Lessons $7,425
Lifeguard Training $1,980
Therapy Classes $7,200
Miscellaneous $6,000
TOTAL $57,045
$15,840
$18,600
$7,425
$1,980
$7,200
$6,000
Aquatic Program Summary
Swim Lessons
Water Aerobics
Private Swim Lessons
Lifeguard Training
Therapy Classes
Misc.
BUSINESS PLAN
City of University Park, TX
Aquatic Center Feasibility Study *
Page 85
General Programs
Birthday Parties
Staff Staff Rate/Party Parties/Week Weeks Total
1 $15.00 8 50 $6,000
TOTAL $6,000
Miscellaneous (CPR, First Aid, Clinics, etc.)
Staff Staff Rate/Class Classes/Week Weeks Total
1 $15.00 4 36 $2,160
TOTAL $2,160
General Programs
Category
Birthday Parties $6,000
Miscellaneous $2,160
TOTAL $8,160
$6,000
$2,160
General Program Summary
Birthday Parties
Misc.
BUSINESS PLAN
City of University Park, TX
Aquatic Center Feasibility Study *
Page 86
NOTE: Some programs and classes could be on a contractual basis with the center, where the
facility will take a percentage of the revenues charged and collected. These programs have not
been shown in this budget as a result.
Program Revenue Estimates:
Aquatics
This is a representative sample of possible aquatic programming and revenue at the center.
Swim Lessons
Title Classes Fee Sessions/
Weeks
Total
Revenue
Summer 18 classes/4 per class $100.00 5 sessions $36,000
Spring/Fall 12 classes/4 per class $100.00 3 sessions $14,400
Winter 9 classes/4 per class $100.00 2 sessions $7,200
Private Lessons 15 classes/wk $25.00/cl. 45 weeks $16,875
TOTAL $74,475
Water Aerobics
Title Classes Fee Sessions/
Weeks
Total
Revenue
Summer 15 classes/8 per class $10.00/cl. 14 weeks $16,800
Spring/Fall 12 classes/8 per class $10.00/cl. 26 weeks $24,960
Winter 12 classes/8 per class $10.00/cl. 12 weeks $11,520
TOTAL $53,280
BUSINESS PLAN
City of University Park, TX
Aquatic Center Feasibility Study *
Page 87
Other
Title Classes Fee Sessions/
Weeks
Total
Revenue
Lifeguard Training 1 class/10 per class
$225.00
3 sessions $6,750
Therapy 6 classes/5 per class
$10.00/cl.
40 weeks $12,000
Misc. 3 classes/5 per class
$10.00/cl.
50 weeks $7,500
TOTAL $26,250
Aquatics Program Revenue $154,005
General
This is a representative sample of possible general programming and revenue at the center.
Title Classes Fee Sessions/
Weeks
Total
Revenue
Birthday Parties 8 per week $200/pty. 52 weeks $83,200
Misc. 4 classes/5 per class
$100.00/sess.
4 sessions $8,000
TOTAL $91,200
Total General Program Revenue $91,200
BUSINESS PLAN
City of University Park, TX
Aquatic Center Feasibility Study *
Page 88
Fee Revenue Projections Worksheet:
Daily
Category Fee # Per Day Revenue Days Total
Adult $8.00 5 $40
Youth $6.00 10 $60
Senior $6.00 5 $30
TOTAL 20 $130 360 $46,800
Guests 25% of users x $1.00 fee increase $11,700
GRAND
TOTAL
$58,500
Month to Month Pass
Category Fee # Sold Months Revenue
Adult $20.00 200 12 $48,000
Youth $15.00 28 12 $5,040
Senior $15.00 100 12 $18,000
Family $45.00 300 12 $162,000
TOTAL 628 $233,040
Projected Loss 10% of fees $23,304
GRAND
TOTAL
$209,736
Annual Pass
Category Fee # Sold Revenue
Adult $200.00 90 $18,000
Youth $150.00 15 $2,250
Senior $150.00 50 $7,500
Family $500.00 145 $72,500
TOTAL 300
GRAND
TOTAL
$100,250
BUSINESS PLAN
City of University Park, TX
Aquatic Center Feasibility Study *
Page 89
Revenue Summary
NOTE: This work sheet was used to project possible revenue sources and amounts. These figures
are estimates only, based on basic market information and should not be considered as guaranteed
absolutes. This information should be utilized as a representative revenue scenario only and to
provide possible revenue target ranges.
$58,500
$209,736
$100,250
Pass & Daily Admission Revenue -$368,486
Daily
Month to Month
Annual Passes